# What does TENA use? TENA (tena.de) shows public evidence of 29 tools, according to runsonwhat (last checked 2026-10-30). - Based in: Germany ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code | | | [Cloudinary](https://www.runsonwhat.com/reverse/cloudinary) | Media & UI | Website code | | | [JW Player](https://www.runsonwhat.com/reverse/jw-player) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [New Relic](https://www.runsonwhat.com/reverse/newrelic) | Monitoring | Website code | | | [BlueConic](https://www.runsonwhat.com/reverse/blueconic) | Data Pipeline | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | DNS records | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records | | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code | | | [Quantcast](https://www.runsonwhat.com/reverse/quantcast) | Ads & Pixels | Website code | | | [Adform](https://www.runsonwhat.com/reverse/adform) | Ads & Pixels | Website code | | | [Bazaarvoice](https://www.runsonwhat.com/reverse/bazaarvoice) | Marketing | Website code | | | [Oracle Eloqua](https://www.runsonwhat.com/reverse/oracle-eloqua) | Marketing | Email records | | | [PowerReviews](https://www.runsonwhat.com/reverse/powerreviews) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [UserWay](https://www.runsonwhat.com/reverse/userway) | Security & Compliance | Website code | | ## Recent changes at TENA - 2026-10-30: started using [Adform](https://www.runsonwhat.com/reverse/adform) - 2026-10-30: started using [BlueConic](https://www.runsonwhat.com/reverse/blueconic) - 2026-10-30: started using [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) - 2026-10-30: started using [Hotjar](https://www.runsonwhat.com/reverse/hotjar) - 2026-10-30: started using [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) - 2026-10-30: started using [Pinterest](https://www.runsonwhat.com/reverse/pinterest) ## FAQ ### What tools does TENA use? As of November 2026, runsonwhat has found 29 tools at TENA (tena.de) in public records. Application: jQuery, YouTube and Google Maps. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, SendGrid and OneTrust. Last checked October 30, 2026. ### What CRM does TENA use? TENA uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot. HubSpot is used by 96,488 companies runsonwhat tracks. ### What email provider does TENA use? TENA uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 720,843 companies runsonwhat tracks. ### What does TENA use for customer support? TENA uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 42,979 companies runsonwhat tracks. ### What analytics tools does TENA use? TENA uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on tena.de. Google Analytics is used by 906,032 companies runsonwhat tracks. ### What is TENA's website built with? TENA uses Shopify for its website, according to runsonwhat (November 2026). runsonwhat found Shopify through DNS records that point at Shopify. Shopify is used by 60,878 companies runsonwhat tracks. ### Does TENA use jQuery? Yes. runsonwhat found jQuery at TENA through jQuery code on tena.de. jQuery is a Frontend tool used by 929,886 companies runsonwhat tracks. ### Has TENA changed tools recently? Yes. On runsonwhat's rechecks, TENA started using Adform, BlueConic and Microsoft Clarity (latest on October 30, 2026). A change counts only between two checks of tena.de done the same way. ### Which companies have a tech stack similar to TENA's? The companies with the stacks most like TENA's are TENA, TENA, Manteo Cyclery and Paula's Choice, according to runsonwhat (November 2026). Each shares 5 to 21 tools with TENA, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what TENA uses? runsonwhat reads public records only. Of the 29 tools at TENA, 21 were found through code on tena.de, 4 through DNS records and 4 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and tena.de about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/tena.de (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.