# What does Tatcha use?

Tatcha (tatcha.com) shows public evidence of 53 tools, according to runsonwhat (last checked 2026-10-21).

- Industry: Cosmetics
- Size: 51–200 employees
- Based in: San Francisco, United States
- Founded: 2009
- LinkedIn: https://www.linkedin.com/company/tatcha-inc

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |
| [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain | 2019-03 |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |
| [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code |  |
| [Ordergroove](https://www.runsonwhat.com/reverse/ordergroove) | Payments & Billing | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |
| [Mixpanel](https://www.runsonwhat.com/reverse/mixpanel) | Analytics | Website code |  |
| [Dynamic Yield](https://www.runsonwhat.com/reverse/dynamic-yield) | Flags & Experiments | Website code |  |
| [Rockerbox](https://www.runsonwhat.com/reverse/rockerbox) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | DNS records, Custom domain, Website code |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code |  |
| [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code |  |
| [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records, Website code |  |
| [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code |  |
| [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code |  |
| [Amazon Advertising](https://www.runsonwhat.com/reverse/amazon-advertising) | Ads & Pixels | Website code |  |
| [Snap Pixel](https://www.runsonwhat.com/reverse/snap-pixel) | Ads & Pixels | Website code |  |
| [LiveIntent](https://www.runsonwhat.com/reverse/liveintent) | Ads & Pixels | Website code |  |
| [Yotpo](https://www.runsonwhat.com/reverse/yotpo) | Marketing | Website code |  |
| [Rakuten Advertising](https://www.runsonwhat.com/reverse/rakuten-advertising) | Ads & Pixels | Website code |  |
| [Extole](https://www.runsonwhat.com/reverse/extole) | Marketing | Email records, Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code |  |
| [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records |  |
| [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS records |  |
| [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Email records, Website code |  |
| [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records |  |
| [Valimail](https://www.runsonwhat.com/reverse/valimail) | Security & Compliance | Email records |  |
| [Webex](https://www.runsonwhat.com/reverse/webex) | Collaboration | DNS verification records |  |
| [Amazon Trust Services](https://www.runsonwhat.com/reverse/amazon-trust) | Security & Compliance | DNS records |  |
| [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records |  |
| [Smartsheet](https://www.runsonwhat.com/reverse/smartsheet) | Collaboration | DNS verification records |  |
| [Wrike](https://www.runsonwhat.com/reverse/wrike) | Collaboration | DNS verification records |  |
| [Signifyd](https://www.runsonwhat.com/reverse/signifyd) | Security & Compliance | Website code |  |

## Recent changes at Tatcha

- 2026-10-21: stopped using [llms.txt](https://www.runsonwhat.com/reverse/llms-txt)

## FAQ

### What tools does Tatcha use?

As of October 2026, runsonwhat has found 53 tools at Tatcha (tatcha.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: Google Fonts, Font Awesome and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 21, 2026.

### What cloud does Tatcha run on?

Tatcha uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on tatcha.com. Amazon Web Services is used by 145,982 companies runsonwhat tracks.

### What email provider does Tatcha use?

Tatcha uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 715,062 companies runsonwhat tracks.

### What payment provider does Tatcha use?

Tatcha uses PayPal for payments and billing, alongside Ordergroove, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on tatcha.com. PayPal is used by 34,696 companies runsonwhat tracks.

### What analytics tools does Tatcha use?

Tatcha uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Mixpanel, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on tatcha.com. Google Analytics is used by 888,624 companies runsonwhat tracks.

### What is Tatcha's website built with?

Tatcha uses Shopify for its website, according to runsonwhat (October 2026). runsonwhat found Shopify through DNS records that point at Shopify and a subdomain. Shopify is used by 59,888 companies runsonwhat tracks.

### How long has Tatcha used Amazon CloudFront?

Tatcha has used Amazon CloudFront since at least March 2019, going by the first public certificate of the tatcha.com subdomain that points at Amazon CloudFront.

### Does Tatcha use Google Fonts?

Yes. runsonwhat found Google Fonts at Tatcha through Google Fonts code on tatcha.com. Google Fonts is a Media & UI tool used by 815,206 companies runsonwhat tracks.

### Does Tatcha use AI tools?

Yes. runsonwhat has found Anthropic at Tatcha; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Tatcha may use more AI tools than these.

### Has Tatcha changed tools recently?

Yes. On runsonwhat's rechecks, Tatcha stopped using llms.txt (latest on October 21, 2026). A change counts only between two checks of tatcha.com done the same way.

### Which companies have a tech stack similar to Tatcha's?

The companies with the stacks most like Tatcha's are NARS Cosmetics, Shiseido Americas, Kate Somerville and Bonafide, according to runsonwhat (October 2026). Each shares 20 to 27 tools with Tatcha, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Tatcha uses?

runsonwhat reads public records only. Of the 53 tools at Tatcha, 29 were found through code on tatcha.com, 17 through DNS records, 6 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and tatcha.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/tatcha.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
