# What does Target Optical use?

Target Optical (targetoptical.com) shows public evidence of 30 tools, according to runsonwhat (last checked 2026-11-01).

- Industry: Retail
- Size: 5,001–10,000 employees
- Based in: New York, United States
- Founded: 1995
- LinkedIn: https://www.linkedin.com/company/target-optical

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |
| [New Relic](https://www.runsonwhat.com/reverse/newrelic) | Monitoring | Website code |  |
| [Contentsquare](https://www.runsonwhat.com/reverse/contentsquare) | Analytics | Website code |  |
| [Adobe Analytics](https://www.runsonwhat.com/reverse/adobe-analytics) | Analytics | Website code |  |
| [Akamai mPulse](https://www.runsonwhat.com/reverse/akamai-mpulse) | Monitoring | Website code |  |
| [Tealium](https://www.runsonwhat.com/reverse/tealium) | Data Pipeline | Website code |  |
| [Monetate](https://www.runsonwhat.com/reverse/monetate) | Flags & Experiments | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website code |  |
| [LiveRamp](https://www.runsonwhat.com/reverse/liveramp) | Ads & Pixels | Website code |  |
| [Trustpilot](https://www.runsonwhat.com/reverse/trustpilot) | Marketing | Website code |  |
| [Genesys Cloud](https://www.runsonwhat.com/reverse/genesys-cloud) | Support & Docs | Website code |  |
| [Wunderkind](https://www.runsonwhat.com/reverse/wunderkind) | Marketing | Website code |  |
| [HCL Commerce](https://www.runsonwhat.com/reverse/hcl-commerce) | Website & CMS | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code |  |
| [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records |  |
| [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records |  |
| [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records |  |
| [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [Forter](https://www.runsonwhat.com/reverse/forter) | Security & Compliance | Website code |  |
| [Validity](https://www.runsonwhat.com/reverse/validity) | Email Delivery | DNS verification records |  |

## Recent changes at Target Optical

- 2026-11-01: stopped using [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill)

## FAQ

### What tools does Target Optical use?

As of November 2026, runsonwhat has found 30 tools at Target Optical (targetoptical.com) in public records. Edge & Hosting: Cloudflare and Akamai. Application: jQuery and Google Maps. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Meta Pixel, Microsoft Ads and Criteo. Company Ops: Microsoft 365, Let's Encrypt and Proofpoint. Last checked November 1, 2026.

### What email provider does Target Optical use?

Target Optical uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on targetoptical.com. Microsoft 365 is used by 730,279 companies runsonwhat tracks.

### What does Target Optical use for customer support?

Target Optical uses Genesys Cloud for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Genesys Cloud through Genesys Cloud code on targetoptical.com. Genesys Cloud is used by 706 companies runsonwhat tracks.

### What analytics tools does Target Optical use?

Target Optical uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Contentsquare, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on targetoptical.com. Google Analytics is used by 903,759 companies runsonwhat tracks.

### What is Target Optical's website built with?

Target Optical uses HCL Commerce for its website, according to runsonwhat (November 2026). runsonwhat found HCL Commerce through HCL Commerce code on targetoptical.com. HCL Commerce is used by 99 companies runsonwhat tracks.

### What marketing software does Target Optical use?

Target Optical uses Trustpilot for marketing, alongside Wunderkind, according to runsonwhat (November 2026). runsonwhat found Trustpilot through Trustpilot code on targetoptical.com. Trustpilot is used by 16,382 companies runsonwhat tracks.

### Does Target Optical use jQuery?

Yes. runsonwhat found jQuery at Target Optical through jQuery code on targetoptical.com. jQuery is a Frontend tool used by 927,162 companies runsonwhat tracks.

### Has Target Optical changed tools recently?

Yes. On runsonwhat's rechecks, Target Optical stopped using Mailchimp Transactional (latest on November 1, 2026). A change counts only between two checks of targetoptical.com done the same way.

### Which companies have a tech stack similar to Target Optical's?

The companies with the stacks most like Target Optical's are LensCrafters, Costa Del Mar, clearly.ca and 1-800-Flowers, according to runsonwhat (November 2026). Each shares 15 to 21 tools with Target Optical, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Target Optical uses?

runsonwhat reads public records only. Of the 30 tools at Target Optical, 22 were found through code on targetoptical.com, 5 through DNS records, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and targetoptical.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/targetoptical.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
