# What does Switcher use?

Switcher (switcher.com) shows public evidence of 26 tools, according to runsonwhat (last checked 2026-10-31).

- Industry: Textiles
- Size: 11–50 employees
- Based in: Frick, Switzerland
- Founded: 1981
- LinkedIn: https://www.linkedin.com/company/switcher-trading

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Custom domain |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [Zoho](https://www.runsonwhat.com/reverse/zoho) | Sales & CRM | Email records, Website code |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, DNS records, Website code |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code |  |
| [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | Website code |  |
| [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code |  |
| [ChatGPT Ads](https://www.runsonwhat.com/reverse/chatgpt-ads) | Ads & Pixels | Website code |  |
| [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code |  |
| [Judge.me](https://www.runsonwhat.com/reverse/judge-me) | Marketing | Website code |  |
| [Snap Pixel](https://www.runsonwhat.com/reverse/snap-pixel) | Ads & Pixels | Website code |  |
| [Weglot](https://www.runsonwhat.com/reverse/weglot) | Website & CMS | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code |  |

## FAQ

### What tools does Switcher use?

As of November 2026, runsonwhat has found 26 tools at Switcher (switcher.com) in public records. Edge & Hosting: Cloudflare and Amazon Web Services. Application: Google Fonts, React and PayPal. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365. Last checked October 31, 2026.

### What cloud does Switcher run on?

Switcher uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services. Amazon Web Services is used by 146,759 companies runsonwhat tracks.

### What CRM does Switcher use?

Switcher uses Zoho for its CRM, according to runsonwhat (November 2026). runsonwhat found Zoho through email records that authorize Zoho and code on switcher.com. Zoho is used by 63,561 companies runsonwhat tracks.

### What email provider does Switcher use?

Switcher uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on switcher.com. Microsoft 365 is used by 719,688 companies runsonwhat tracks.

### What payment provider does Switcher use?

Switcher uses PayPal for payments and billing, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on switcher.com. PayPal is used by 35,187 companies runsonwhat tracks.

### What analytics tools does Switcher use?

Switcher uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on switcher.com. Google Analytics is used by 906,257 companies runsonwhat tracks.

### Does Switcher use Google Fonts?

Yes. runsonwhat found Google Fonts at Switcher through Google Fonts code on switcher.com. Google Fonts is a Media & UI tool used by 825,875 companies runsonwhat tracks.

### How does runsonwhat know what Switcher uses?

runsonwhat reads public records only. Of the 26 tools at Switcher, 20 were found through code on switcher.com, 3 through email records, 2 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and switcher.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/switcher.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.