# What does Swatch use? Swatch (swatch.com) shows public evidence of 33 tools, according to runsonwhat (last checked 2026-11-08). - Industry: Luxury Goods & Jewelry - Size: 1,001–5,000 employees - Based in: Biel/bienne, Switzerland - Founded: 1983 - LinkedIn: https://www.linkedin.com/company/swatch-ltd- ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | Custom domain | 2021-11 | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | DNS records, Website code | | | [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain, Website code | 2016-09 | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code | | | [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code | | | [Firebase](https://www.runsonwhat.com/reverse/firebase) | Backend & Database | DNS verification records, DNS records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Naver Analytics](https://www.runsonwhat.com/reverse/naver-analytics) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Website code | | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | | [ChatGPT Ads](https://www.runsonwhat.com/reverse/chatgpt-ads) | Ads & Pixels | Website code | | | [Snap Pixel](https://www.runsonwhat.com/reverse/snap-pixel) | Ads & Pixels | Website code | | | [MNTN](https://www.runsonwhat.com/reverse/mntn) | Ads & Pixels | Website code | | | [Salesforce Commerce Cloud](https://www.runsonwhat.com/reverse/salesforce-commerce) | Website & CMS | Website code | | | [HeyGen](https://www.runsonwhat.com/reverse/heygen) | Marketing | DNS verification records | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records | | | [Red Sift OnDMARC](https://www.runsonwhat.com/reverse/redsift) | Security & Compliance | Email records | | | [Figma](https://www.runsonwhat.com/reverse/figma) | Collaboration | DNS verification records | | ## FAQ ### What tools does Swatch use? As of November 2026, runsonwhat has found 33 tools at Swatch (swatch.com) in public records. Edge & Hosting: Cloudflare, Google Cloud and Microsoft Azure. Application: React, Tailwind CSS and PayPal. Data & Observability: Google Analytics, Google Tag Manager and Naver Analytics. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: reCAPTCHA, SendGrid and Apple Business. Last checked November 8, 2026. ### What cloud does Swatch run on? Swatch uses Google Cloud for hosting and cloud infrastructure, alongside Microsoft Azure, according to runsonwhat (November 2026). runsonwhat found Google Cloud through a subdomain that points at Google Cloud, and Swatch has used it since at least November 2021. Google Cloud is used by 77,570 companies runsonwhat tracks. ### What CRM does Swatch use? Swatch uses Salesforce for its CRM, according to runsonwhat (November 2026). runsonwhat found Salesforce through Salesforce code on swatch.com. Salesforce is used by 35,226 companies runsonwhat tracks. ### What email provider does Swatch use? Swatch uses Apple Business for email and office software, according to runsonwhat (November 2026). runsonwhat found Apple Business through a DNS verification record for Apple Business. Apple Business is used by 114,501 companies runsonwhat tracks. ### What payment provider does Swatch use? Swatch uses PayPal for payments and billing, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on swatch.com. PayPal is used by 35,171 companies runsonwhat tracks. ### What analytics tools does Swatch use? Swatch uses Google Analytics for analytics, alongside Google Tag Manager and Naver Analytics, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on swatch.com. Google Analytics is used by 903,751 companies runsonwhat tracks. ### How long has Swatch used Akamai? Swatch has used Akamai since at least September 2016, going by the first public certificate of the swatch.com subdomain that points at Akamai. Other long-running tools at Swatch include Google Cloud (since November 2021). ### Does Swatch use Cloudflare? Yes. runsonwhat found Cloudflare at Swatch through Cloudflare code on swatch.com. Cloudflare is a CDN & Edge tool used by 731,198 companies runsonwhat tracks. ### Which companies have a tech stack similar to Swatch's? The companies with the stacks most like Swatch's are etoro, Dsv-Gruppe, Allan Gray Proprietary and Medperion, according to runsonwhat (November 2026). Each shares 7 to 19 tools with Swatch, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Swatch uses? runsonwhat reads public records only. Of the 33 tools at Swatch, 20 were found through code on swatch.com, 8 through DNS records, 2 through email records, 2 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and swatch.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/swatch.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.