# What does SWAG use?

SWAG (swag.de) shows public evidence of 12 tools, according to runsonwhat (last checked 2026-11-10).

- Based in: Germany

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code |  |
| [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records |  |

## FAQ

### What tools does SWAG use?

As of November 2026, runsonwhat has found 12 tools at SWAG (swag.de) in public records. Application: Vimeo, YouTube and GSAP. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and Mailchimp. Company Ops: Microsoft 365, Cookiebot and Proofpoint. Last checked November 10, 2026.

### What email provider does SWAG use?

SWAG uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 736,671 companies runsonwhat tracks.

### What analytics tools does SWAG use?

SWAG uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on swag.de. Google Analytics is used by 904,085 companies runsonwhat tracks.

### What marketing software does SWAG use?

SWAG uses Mailchimp for marketing, according to runsonwhat (November 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 119,260 companies runsonwhat tracks.

### Does SWAG use Google Ads?

Yes. runsonwhat found Google Ads at SWAG through Google Ads code on swag.de. Google Ads is a Ads & Pixels tool used by 540,388 companies runsonwhat tracks.

### How does runsonwhat know what SWAG uses?

runsonwhat reads public records only. Of the 12 tools at SWAG, 8 were found through code on swag.de, 2 through DNS records and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and swag.de about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/swag.de (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.