# What does GUM use? GUM (sunstargum.com) shows public evidence of 25 tools, according to runsonwhat (last checked 2026-11-04). - Based in: United States ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Custom domain, DNS records, Website code | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain | | | [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Custom domain | | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | DNS records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Adobe Experience Platform Tags](https://www.runsonwhat.com/reverse/adobe-launch) | Data Pipeline | Website code | | | [Adobe Experience Platform](https://www.runsonwhat.com/reverse/adobe-experience-platform) | Analytics | Website code | | | [Adobe Analytics](https://www.runsonwhat.com/reverse/adobe-analytics) | Analytics | Website code | | | [Adobe Target](https://www.runsonwhat.com/reverse/adobe-target) | Flags & Experiments | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records, Website code | | | [Calendly](https://www.runsonwhat.com/reverse/calendly) | Sales & CRM | Website code | | | [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager) | Ads & Pixels | Website code | | | [Adobe Advertising](https://www.runsonwhat.com/reverse/adobe-advertising) | Ads & Pixels | Website code | | | [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Email records | | | [Adobe Experience Manager](https://www.runsonwhat.com/reverse/adobe-aem) | Website & CMS | Custom domain, Website code | | | [Bazaarvoice](https://www.runsonwhat.com/reverse/bazaarvoice) | Marketing | Website code | | | [PriceSpider](https://www.runsonwhat.com/reverse/pricespider) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | DNS verification records, Email records | | | [Usercentrics](https://www.runsonwhat.com/reverse/usercentrics) | Security & Compliance | Website code | | ## FAQ ### What tools does GUM use? As of November 2026, runsonwhat has found 25 tools at GUM (sunstargum.com) in public records. Edge & Hosting: Fastly, Amazon CloudFront and Vercel. Application: YouTube. Data & Observability: Google Analytics, Adobe Experience Platform Tags and Adobe Experience Platform. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Mailchimp Transactional and Usercentrics. Last checked November 4, 2026. ### What cloud does GUM run on? GUM uses Vercel for hosting and cloud infrastructure, alongside Microsoft Azure, according to runsonwhat (November 2026). runsonwhat found Vercel through a subdomain that points at Vercel. Vercel is used by 52,558 companies runsonwhat tracks. ### What sales tools does GUM use? The sales tools runsonwhat has found at GUM are Calendly (November 2026); no CRM shows up in GUM's public records. runsonwhat found Calendly through Calendly code on sunstargum.com. Calendly is used by 31,497 companies runsonwhat tracks. ### What email provider does GUM use? GUM uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 729,993 companies runsonwhat tracks. ### What analytics tools does GUM use? GUM uses Google Analytics for analytics, alongside Adobe Experience Platform and Adobe Analytics, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on sunstargum.com. Google Analytics is used by 903,719 companies runsonwhat tracks. ### What is GUM's website built with? GUM uses Adobe Experience Manager for its website, according to runsonwhat (November 2026). runsonwhat found Adobe Experience Manager through a subdomain that points at Adobe Experience Manager and code on sunstargum.com. Adobe Experience Manager is used by 4,217 companies runsonwhat tracks. ### Does GUM use Google Ads? Yes. runsonwhat found Google Ads at GUM through Google Ads code on sunstargum.com. Google Ads is a Ads & Pixels tool used by 540,958 companies runsonwhat tracks. ### Which companies have a tech stack similar to GUM's? The companies with the stacks most like GUM's are Hill's Pet Nutrition, Maytag, OUAI and Sadler's Smoke House, according to runsonwhat (November 2026). Each shares 4 to 14 tools with GUM, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what GUM uses? runsonwhat reads public records only. Of the 25 tools at GUM, 14 were found through code on sunstargum.com, 5 through DNS records, 4 through subdomains that point at the vendor and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and sunstargum.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/sunstargum.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.