# What does Sundae use?

Sundae (sundae.com) shows public evidence of 37 tools, according to runsonwhat (last checked 2026-11-06).

- Industry: Real Estate
- Size: 51–200 employees
- Based in: San Francisco, United States
- Founded: 2018
- LinkedIn: https://www.linkedin.com/company/sundaehq

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code |  |
| [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code |  |
| [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code |  |
| [PostHog](https://www.runsonwhat.com/reverse/posthog) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records |  |
| [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code |  |
| [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records, Website code |  |
| [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | DNS verification records, Email records, Website code |  |
| [Salesforce Marketing Cloud](https://www.runsonwhat.com/reverse/sfmc) | Marketing | DNS verification records |  |
| [CallTrackingMetrics](https://www.runsonwhat.com/reverse/calltrackingmetrics) | Marketing | Website code |  |
| [TVSquared](https://www.runsonwhat.com/reverse/tvsquared) | Ads & Pixels | Website code |  |
| [REVIEWS.io](https://www.runsonwhat.com/reverse/reviews-io) | Marketing | Website code |  |
| [Bitly](https://www.runsonwhat.com/reverse/bitly) | Marketing | Custom domain | 2022-12 |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Custom domain, Email records, Website code |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records |  |
| [Sectigo](https://www.runsonwhat.com/reverse/sectigo) | Security & Compliance | DNS records |  |
| [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records |  |
| [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records |  |
| [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code |  |

## Recent changes at Sundae

- 2026-11-06: stopped using [Calendly](https://www.runsonwhat.com/reverse/calendly)
- 2026-11-06: stopped using [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel)
- 2026-11-06: stopped using [X Ads](https://www.runsonwhat.com/reverse/x-ads)
- 2026-10-31: started using [HubSpot](https://www.runsonwhat.com/reverse/hubspot)

## FAQ

### What tools does Sundae use?

As of November 2026, runsonwhat has found 37 tools at Sundae (sundae.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and WP Engine. Application: jQuery, Google Fonts and YouTube. Data & Observability: Google Analytics, Google Tag Manager and web-vitals. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked November 6, 2026.

### What cloud does Sundae run on?

Sundae uses Amazon Web Services for hosting and cloud infrastructure, alongside WP Engine, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on sundae.com. Amazon Web Services is used by 147,481 companies runsonwhat tracks.

### What CRM does Sundae use?

Sundae uses HubSpot for its CRM, alongside Salesforce, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot. HubSpot is used by 97,631 companies runsonwhat tracks.

### What email provider does Sundae use?

Sundae uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 734,165 companies runsonwhat tracks.

### What payment provider does Sundae use?

Sundae uses PayPal for payments and billing, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on sundae.com. PayPal is used by 35,164 companies runsonwhat tracks.

### What analytics tools does Sundae use?

Sundae uses Google Analytics for analytics, alongside Google Tag Manager and PostHog, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on sundae.com. Google Analytics is used by 903,940 companies runsonwhat tracks.

### How long has Sundae used Bitly?

Sundae has used Bitly since at least December 2022, going by the first public certificate of the sundae.com subdomain that points at Bitly.

### Does Sundae use jQuery?

Yes. runsonwhat found jQuery at Sundae through jQuery code on sundae.com. jQuery is a Frontend tool used by 927,218 companies runsonwhat tracks.

### Does Sundae use AI tools?

Yes. runsonwhat has found OpenAI at Sundae; OpenAI, for example, through a DNS verification record for OpenAI. AI services called only from servers leave no public trace, so Sundae may use more AI tools than these.

### Has Sundae changed tools recently?

Yes. On runsonwhat's rechecks, Sundae started using HubSpot (latest on October 31, 2026) and stopped using Calendly, TikTok Pixel and X Ads (latest on November 6, 2026). A change counts only between two checks of sundae.com done the same way.

### Which companies have a tech stack similar to Sundae's?

The companies with the stacks most like Sundae's are ASMC, nkm Naturkosmetik München, Intense Oud and FRITZ!, according to runsonwhat (November 2026). Each shares 8 to 17 tools with Sundae, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Sundae uses?

runsonwhat reads public records only. Of the 37 tools at Sundae, 20 were found through code on sundae.com, 12 through DNS records, 3 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and sundae.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/sundae.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
