# What does Sugru / Formformform LTD use? Sugru / Formformform LTD (sugru.com) shows public evidence of 27 tools, according to runsonwhat (last checked 2026-11-10). - Industry: Consumer Goods - Size: 1,001–5,000 employees - Based in: London, United Kingdom - Founded: 2004 - LinkedIn: https://www.linkedin.com/company/tesa ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Website code | | | [Gandi](https://www.runsonwhat.com/reverse/gandi) | DNS | Custom domain, Email records, DNS records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code | | | [Tealium](https://www.runsonwhat.com/reverse/tealium) | Data Pipeline | Website code | | | [Naver Analytics](https://www.runsonwhat.com/reverse/naver-analytics) | Analytics | Website code | | | [ABlyft](https://www.runsonwhat.com/reverse/ablyft) | Flags & Experiments | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Website code | | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code | | | [ChatGPT Ads](https://www.runsonwhat.com/reverse/chatgpt-ads) | Ads & Pixels | Website code | | | [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website code | | | [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code | | | [MediaMath](https://www.runsonwhat.com/reverse/mediamath) | Ads & Pixels | Website code | | | [Leadinfo](https://www.runsonwhat.com/reverse/leadinfo) | Sales & CRM | Website code | | | [Awin](https://www.runsonwhat.com/reverse/awin) | Ads & Pixels | Website code | | | [Adform](https://www.runsonwhat.com/reverse/adform) | Ads & Pixels | Website code | | | [BrightEdge](https://www.runsonwhat.com/reverse/brightedge) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [consentmanager](https://www.runsonwhat.com/reverse/consentmanager) | Security & Compliance | Website code | | | [Agari](https://www.runsonwhat.com/reverse/agari) | Security & Compliance | Email records | | ## Recent changes at Sugru / Formformform LTD - 2026-11-02: started using [Naver Analytics](https://www.runsonwhat.com/reverse/naver-analytics) ## FAQ ### What tools does Sugru / Formformform use? As of November 2026, runsonwhat has found 27 tools at Sugru / Formformform (sugru.com) in public records. Edge & Hosting: Amazon CloudFront and Gandi. Application: PayPal. Data & Observability: Google Analytics, Microsoft Clarity and Hotjar. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: consentmanager and Agari. Last checked November 10, 2026. ### What CRM does Sugru / Formformform use? Sugru / Formformform uses HubSpot for its CRM, alongside Leadinfo, according to runsonwhat (November 2026). runsonwhat found HubSpot through HubSpot code on sugru.com. HubSpot is used by 97,598 companies runsonwhat tracks. ### What payment provider does Sugru / Formformform use? Sugru / Formformform uses PayPal for payments and billing, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on sugru.com. PayPal is used by 35,170 companies runsonwhat tracks. ### What analytics tools does Sugru / Formformform use? Sugru / Formformform uses Google Analytics for analytics, alongside Microsoft Clarity, Hotjar and Naver Analytics, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on sugru.com. Google Analytics is used by 903,880 companies runsonwhat tracks. ### What marketing software does Sugru / Formformform use? Sugru / Formformform uses BrightEdge for marketing, according to runsonwhat (November 2026). runsonwhat found BrightEdge through BrightEdge code on sugru.com. BrightEdge is used by 1,132 companies runsonwhat tracks. ### What monitoring tools does Sugru / Formformform use? Sugru / Formformform uses web-vitals for monitoring, according to runsonwhat (November 2026). runsonwhat found web-vitals through web-vitals code on sugru.com. web-vitals is used by 30,037 companies runsonwhat tracks. ### Does Sugru / Formformform use Google Ads? Yes. runsonwhat found Google Ads at Sugru / Formformform through Google Ads code on sugru.com. Google Ads is a Ads & Pixels tool used by 540,639 companies runsonwhat tracks. ### Has Sugru / Formformform changed tools recently? Yes. On runsonwhat's rechecks, Sugru / Formformform started using Naver Analytics (latest on November 2, 2026). A change counts only between two checks of sugru.com done the same way. ### Which companies have a tech stack similar to Sugru / Formformform's? The companies with the stacks most like Sugru / Formformform's are Tesa, tesa SE, Lumas and valantic, according to runsonwhat (November 2026). Each shares 3 to 25 tools with Sugru / Formformform, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Sugru / Formformform uses? runsonwhat reads public records only. Of the 27 tools at Sugru / Formformform, 25 were found through code on sugru.com, 1 through subdomains that point at the vendor and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and sugru.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/sugru.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.