# What does Sugargoo use?

Sugargoo (sugargoo.com) shows public evidence of 15 tools, according to runsonwhat (last checked 2026-11-09).

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |
| [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain, Website code |  |
| [Alibaba Cloud](https://www.runsonwhat.com/reverse/alibaba-cloud) | Hosting & Cloud | Custom domain, Email records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Vue.js](https://www.runsonwhat.com/reverse/vue) | Frontend | Website code |  |
| [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |
| [Contentsquare](https://www.runsonwhat.com/reverse/contentsquare) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [SAP Emarsys](https://www.runsonwhat.com/reverse/emarsys) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [CookieYes](https://www.runsonwhat.com/reverse/cookieyes) | Security & Compliance | Website code |  |

## FAQ

### What tools does Sugargoo use?

As of November 2026, runsonwhat has found 15 tools at Sugargoo (sugargoo.com) in public records. Edge & Hosting: Amazon Web Services, Amazon Route 53 and Amazon CloudFront. Application: Vue.js and PayPal. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and SAP Emarsys. Company Ops: CookieYes. Last checked November 9, 2026.

### What cloud does Sugargoo run on?

Sugargoo uses Amazon Web Services for hosting and cloud infrastructure, alongside Alibaba Cloud, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on sugargoo.com. Amazon Web Services is used by 147,726 companies runsonwhat tracks.

### What payment provider does Sugargoo use?

Sugargoo uses PayPal for payments and billing, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on sugargoo.com. PayPal is used by 35,173 companies runsonwhat tracks.

### What analytics tools does Sugargoo use?

Sugargoo uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Contentsquare, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on sugargoo.com. Google Analytics is used by 904,904 companies runsonwhat tracks.

### What marketing software does Sugargoo use?

Sugargoo uses SAP Emarsys for marketing, according to runsonwhat (November 2026). runsonwhat found SAP Emarsys through SAP Emarsys code on sugargoo.com. SAP Emarsys is used by 1,031 companies runsonwhat tracks.

### Does Sugargoo use Google Ads?

Yes. runsonwhat found Google Ads at Sugargoo through Google Ads code on sugargoo.com. Google Ads is a Ads & Pixels tool used by 541,018 companies runsonwhat tracks.

### Which companies have a tech stack similar to Sugargoo's?

The companies with the stacks most like Sugargoo's are Travelist.pl, New Balance, Mammut Store and RevolutionRace, according to runsonwhat (November 2026). Each shares 4 to 8 tools with Sugargoo, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Sugargoo uses?

runsonwhat reads public records only. Of the 15 tools at Sugargoo, 11 were found through code on sugargoo.com, 2 through DNS records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and sugargoo.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/sugargoo.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.