# What does Novara use?

Novara (succeedms.com) shows public evidence of 24 tools, according to runsonwhat (last checked 2026-11-12).

- Industry: Software
- Size: 11–50 employees
- Based in: Portland, United States
- Founded: 1996
- LinkedIn: https://www.linkedin.com/company/novara-software

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |
| [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain |  |
| [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Contentsquare](https://www.runsonwhat.com/reverse/contentsquare) | Analytics | Website code |  |
| [Marketo Measure](https://www.runsonwhat.com/reverse/marketo-measure) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records |  |
| [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records |  |
| [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs) | Marketing | DNS verification records |  |
| [ChatGPT Ads](https://www.runsonwhat.com/reverse/chatgpt-ads) | Ads & Pixels | Website code |  |
| [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code |  |
| [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Website code |  |
| [6sense](https://www.runsonwhat.com/reverse/sixsense) | Sales & CRM | Website code |  |
| [G2](https://www.runsonwhat.com/reverse/g2) | Marketing | Website code |  |
| [Metadata.io](https://www.runsonwhat.com/reverse/metadata-io) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |
| [Dropbox](https://www.runsonwhat.com/reverse/dropbox) | Collaboration | DNS verification records |  |
| [Amazon Business](https://www.runsonwhat.com/reverse/amazon-business) | Finance & Legal | DNS verification records |  |

## Recent changes at Novara

- 2026-11-04: started using [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront)

## FAQ

### What tools does Novara use?

As of November 2026, runsonwhat has found 24 tools at Novara (succeedms.com) in public records. Edge & Hosting: Cloudflare, Amazon CloudFront and WP Engine. Data & Observability: Google Analytics, Google Tag Manager and Contentsquare. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, Dropbox and Amazon Business. Last checked November 12, 2026.

### What cloud does Novara run on?

Novara uses WP Engine for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found WP Engine through WP Engine code on succeedms.com. WP Engine is used by 52,396 companies runsonwhat tracks.

### What CRM does Novara use?

Novara uses Salesforce for its CRM, alongside ZoomInfo and 6sense, according to runsonwhat (November 2026). runsonwhat found Salesforce through email records that authorize Salesforce. Salesforce is used by 35,536 companies runsonwhat tracks.

### What email provider does Novara use?

Novara uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 736,662 companies runsonwhat tracks.

### What does Novara use for customer support?

Novara uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 43,772 companies runsonwhat tracks.

### What analytics tools does Novara use?

Novara uses Google Analytics for analytics, alongside Google Tag Manager, Contentsquare and Marketo Measure, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on succeedms.com. Google Analytics is used by 904,030 companies runsonwhat tracks.

### Does Novara use Cloudflare?

Yes. runsonwhat found Cloudflare at Novara through DNS records that point at Cloudflare and code on succeedms.com. Cloudflare is a CDN & Edge tool used by 735,264 companies runsonwhat tracks.

### Has Novara changed tools recently?

Yes. On runsonwhat's rechecks, Novara started using Amazon CloudFront (latest on November 4, 2026). A change counts only between two checks of succeedms.com done the same way.

### Which companies have a tech stack similar to Novara's?

The companies with the stacks most like Novara's are Novara, Compliance Science, 8am MyCase and Imply, according to runsonwhat (November 2026). Each shares 13 to 17 tools with Novara, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Novara uses?

runsonwhat reads public records only. Of the 24 tools at Novara, 15 were found through code on succeedms.com, 6 through DNS records, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and succeedms.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/succeedms.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
