# What does Subtel GmbH use?

Subtel GmbH (subtel.de) shows public evidence of 15 tools, according to runsonwhat (last checked 2026-10-07).

- Industry: Retail
- Size: 51–200 employees
- Based in: Berlin Friedrichshain, Germany
- Founded: 2004
- LinkedIn: https://www.linkedin.com/company/subtel-gmbh

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code |  |
| [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code |  |
| [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Brevo](https://www.runsonwhat.com/reverse/brevo) | Marketing | DNS verification records |  |
| [Intercom](https://www.runsonwhat.com/reverse/intercom) | Support & Docs | Website code |  |
| [Magento](https://www.runsonwhat.com/reverse/magento) | Website & CMS | Website code |  |
| [SAP Emarsys](https://www.runsonwhat.com/reverse/emarsys) | Marketing | Custom domain | 2020-09 |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code |  |
| [CookieScript](https://www.runsonwhat.com/reverse/cookie-script) | Security & Compliance | Website code |  |

## FAQ

### What tools does Subtel use?

As of October 2026, runsonwhat has found 15 tools at Subtel (subtel.de) in public records. Application: Tailwind CSS and PayPal. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Google Ads, Microsoft Ads and Brevo. Company Ops: Microsoft 365 and CookieScript. Last checked October 7, 2026.

### What email provider does Subtel use?

Subtel uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 697,028 companies runsonwhat tracks.

### What does Subtel use for customer support?

Subtel uses Intercom for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Intercom through Intercom code on subtel.de. Intercom is used by 8,211 companies runsonwhat tracks.

### What payment provider does Subtel use?

Subtel uses PayPal for payments and billing, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on subtel.de. PayPal is used by 33,648 companies runsonwhat tracks.

### What analytics tools does Subtel use?

Subtel uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on subtel.de. Google Analytics is used by 845,481 companies runsonwhat tracks.

### What is Subtel's website built with?

Subtel uses Magento for its website, according to runsonwhat (October 2026). runsonwhat found Magento through Magento code on subtel.de. Magento is used by 6,195 companies runsonwhat tracks.

### How long has Subtel used SAP Emarsys?

Subtel has used SAP Emarsys since at least September 2020, going by the first public certificate of the subtel.de subdomain that points at SAP Emarsys.

### Does Subtel use Google Ads?

Yes. runsonwhat found Google Ads at Subtel through Google Ads code on subtel.de. Google Ads is a Ads & Pixels tool used by 450,319 companies runsonwhat tracks.

### Which companies have a tech stack similar to Subtel's?

The companies with the stacks most like Subtel's are SKINSTATION, Shilav, >مغازات عزيزة - Magasins Aziza and Radio Popular - Electrodomésticos, according to runsonwhat (October 2026). Each shares 2 to 8 tools with Subtel, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Subtel uses?

runsonwhat reads public records only. Of the 15 tools at Subtel, 11 were found through code on subtel.de, 3 through DNS records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and subtel.de about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/subtel.de (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.