# What does Sub Pop Records use?

Sub Pop Records (subpop.com) shows public evidence of 18 tools, according to runsonwhat (last checked 2026-11-01).

- Industry: Music
- Size: 11–50 employees
- Based in: Seattle, United States
- Founded: 1988
- LinkedIn: https://www.linkedin.com/company/sub-pop-records

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, Email records |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Custom domain |  |
| [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records |  |
| [Termly](https://www.runsonwhat.com/reverse/termly) | Security & Compliance | Website code |  |

## FAQ

### What tools does Sub Pop Records use?

As of November 2026, runsonwhat has found 18 tools at Sub Pop Records (subpop.com) in public records. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and Shopify. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked November 1, 2026.

### What email provider does Sub Pop Records use?

Sub Pop Records uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 719,209 companies runsonwhat tracks.

### What analytics tools does Sub Pop Records use?

Sub Pop Records uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on subpop.com. Google Analytics is used by 906,548 companies runsonwhat tracks.

### What is Sub Pop Records's website built with?

Sub Pop Records uses Shopify for its website, according to runsonwhat (November 2026). runsonwhat found Shopify through a subdomain that points at Shopify and email records. Shopify is used by 60,699 companies runsonwhat tracks.

### Does Sub Pop Records use jQuery?

Yes. runsonwhat found jQuery at Sub Pop Records through jQuery code on subpop.com. jQuery is a Frontend tool used by 930,352 companies runsonwhat tracks.

### Does Sub Pop Records use AI tools?

Yes. runsonwhat has found Anthropic at Sub Pop Records; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Sub Pop Records may use more AI tools than these.

### How does runsonwhat know what Sub Pop Records uses?

runsonwhat reads public records only. Of the 18 tools at Sub Pop Records, 11 were found through code on subpop.com, 3 through DNS records, 2 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and subpop.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/subpop.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.