# What does Submaterial use?

Submaterial (submaterial.com) shows public evidence of 16 tools, according to runsonwhat (last checked 2026-10-31).

- Industry: Design
- Size: 11–50 employees
- Based in: Albuquerque, United States
- Founded: 2006
- LinkedIn: https://www.linkedin.com/company/submaterial-llc

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [Adobe Experience Platform Tags](https://www.runsonwhat.com/reverse/adobe-launch) | Data Pipeline | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Website code |  |
| [impact.com](https://www.runsonwhat.com/reverse/impact-com) | Marketing | Website code |  |
| [KickFire](https://www.runsonwhat.com/reverse/kickfire) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code |  |

## FAQ

### What tools does Submaterial use?

As of November 2026, runsonwhat has found 16 tools at Submaterial (submaterial.com) in public records. Edge & Hosting: Cloudflare. Application: Google Fonts and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Mailchimp. Company Ops: Microsoft 365. Last checked October 31, 2026.

### What sales tools does Submaterial use?

The sales tools runsonwhat has found at Submaterial are KickFire (November 2026); no CRM shows up in Submaterial's public records. runsonwhat found KickFire through KickFire code on submaterial.com. KickFire is used by 445 companies runsonwhat tracks.

### What email provider does Submaterial use?

Submaterial uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on submaterial.com. Microsoft 365 is used by 719,653 companies runsonwhat tracks.

### What analytics tools does Submaterial use?

Submaterial uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on submaterial.com. Google Analytics is used by 906,239 companies runsonwhat tracks.

### What is Submaterial's website built with?

Submaterial uses Shopify for its website, according to runsonwhat (November 2026). runsonwhat found Shopify through Shopify code on submaterial.com. Shopify is used by 60,785 companies runsonwhat tracks.

### What marketing software does Submaterial use?

Submaterial uses Mailchimp for marketing, alongside impact.com, according to runsonwhat (November 2026). runsonwhat found Mailchimp through Mailchimp code on submaterial.com. Mailchimp is used by 117,779 companies runsonwhat tracks.

### Does Submaterial use Google Fonts?

Yes. runsonwhat found Google Fonts at Submaterial through Google Fonts code on submaterial.com. Google Fonts is a Media & UI tool used by 825,863 companies runsonwhat tracks.

### Which companies have a tech stack similar to Submaterial's?

The companies with the stacks most like Submaterial's are Rbg, Impact Radio Accessories, Natural Product Testing - Alkemist Labs and CorKat Data, according to runsonwhat (November 2026). Each shares 7 to 10 tools with Submaterial, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Submaterial uses?

runsonwhat reads public records only. Of the 16 tools at Submaterial, 12 were found through code on submaterial.com, 2 through DNS records, 1 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and submaterial.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/submaterial.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.