# What does Subaru use?

Subaru (subaru.it) shows public evidence of 19 tools, according to runsonwhat (last checked 2026-11-11).

- Industry: Automotive
- Size: 51–200 employees
- Based in: Ala, Italy
- LinkedIn: https://www.linkedin.com/company/subaru-italy

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Aruba.it](https://www.runsonwhat.com/reverse/aruba) | Hosting & Cloud | Email records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Rank Math](https://www.runsonwhat.com/reverse/rankmath) | Website & CMS | Website code |  |
| [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records, Website code |  |
| [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code |  |
| [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records |  |
| [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | DNS verification records |  |
| [Imperva](https://www.runsonwhat.com/reverse/imperva) | Security & Compliance | Website code |  |

## Recent changes at Subaru

- 2026-11-11: stopped using [RTB House](https://www.runsonwhat.com/reverse/rtb-house)

## FAQ

### What tools does Subaru use?

As of November 2026, runsonwhat has found 19 tools at Subaru (subaru.it) in public records. Edge & Hosting: Aruba.it. Application: jQuery, Vimeo and YouTube. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Cookiebot, Mimecast and KnowBe4. Last checked November 11, 2026.

### What cloud does Subaru run on?

Subaru uses Aruba.it for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Aruba.it through email records that authorize Aruba.it. Aruba.it is used by 6,787 companies runsonwhat tracks.

### What CRM does Subaru use?

Subaru uses Salesforce for its CRM, alongside ZoomInfo, according to runsonwhat (November 2026). runsonwhat found Salesforce through email records that authorize Salesforce and code on subaru.it. Salesforce is used by 35,591 companies runsonwhat tracks.

### What analytics tools does Subaru use?

Subaru uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on subaru.it. Google Analytics is used by 904,356 companies runsonwhat tracks.

### What is Subaru's website built with?

Subaru uses WordPress for its website, alongside Rank Math, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on subaru.it. WordPress is used by 607,031 companies runsonwhat tracks.

### Does Subaru use jQuery?

Yes. runsonwhat found jQuery at Subaru through jQuery code on subaru.it. jQuery is a Frontend tool used by 927,319 companies runsonwhat tracks.

### Does Subaru use AI tools?

Yes. runsonwhat has found Anthropic at Subaru; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Subaru may use more AI tools than these.

### Has Subaru changed tools recently?

Yes. On runsonwhat's rechecks, Subaru stopped using RTB House (latest on November 11, 2026). A change counts only between two checks of subaru.it done the same way.

### How does runsonwhat know what Subaru uses?

runsonwhat reads public records only. Of the 19 tools at Subaru, 13 were found through code on subaru.it, 3 through DNS records and 3 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and subaru.it about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/subaru.it (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.