# What does Sto use? Sto (sto.de) shows public evidence of 27 tools, according to runsonwhat (last checked 2026-11-12). - Industry: Building Materials - Size: 5,001–10,000 employees - Based in: Stühlingen, Germany - Founded: 1955 - LinkedIn: https://www.linkedin.com/company/sto-ag ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code | | | [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code | | | [Stripe](https://www.runsonwhat.com/reverse/stripe) | Payments & Billing | Website code | | | [Wistia](https://www.runsonwhat.com/reverse/wistia) | Media & UI | Website code | | | [Embedly](https://www.runsonwhat.com/reverse/embedly) | Media & UI | Website code | | | [Vidyard](https://www.runsonwhat.com/reverse/vidyard) | Media & UI | Website code | | | [Brightcove](https://www.runsonwhat.com/reverse/brightcove) | Media & UI | Website code | | | [Coveo](https://www.runsonwhat.com/reverse/coveo) | Search | Website code | | | [Adyen](https://www.runsonwhat.com/reverse/adyen) | Payments & Billing | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Usabilla](https://www.runsonwhat.com/reverse/usabilla) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Website code | | | [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | DNS verification records, Website code | | | [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code | | | [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code | | | [Arcade](https://www.runsonwhat.com/reverse/arcade) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [Usercentrics](https://www.runsonwhat.com/reverse/usercentrics) | Security & Compliance | Website code | | ## Recent changes at Sto - 2026-11-05: started using [Demandbase](https://www.runsonwhat.com/reverse/demandbase) - 2026-11-05: started using [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) ## FAQ ### What tools does Sto use? As of November 2026, runsonwhat has found 27 tools at Sto (sto.de) in public records. Application: Google Fonts, Vimeo and YouTube. Data & Observability: Google Analytics, Google Tag Manager and Usabilla. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: reCAPTCHA and Usercentrics. Last checked November 12, 2026. ### What CRM does Sto use? Sto uses Salesforce for its CRM, alongside ZoomInfo and Demandbase, according to runsonwhat (November 2026). runsonwhat found Salesforce through Salesforce code on sto.de. Salesforce is used by 35,666 companies runsonwhat tracks. ### What payment provider does Sto use? Sto uses PayPal for payments and billing, alongside Stripe and Adyen, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on sto.de. PayPal is used by 35,172 companies runsonwhat tracks. ### What analytics tools does Sto use? Sto uses Google Analytics for analytics, alongside Google Tag Manager and Usabilla, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on sto.de. Google Analytics is used by 904,694 companies runsonwhat tracks. ### What marketing software does Sto use? Sto uses Pardot for marketing, alongside Arcade, according to runsonwhat (November 2026). runsonwhat found Pardot through a DNS verification record for Pardot and code on sto.de. Pardot is used by 21,158 companies runsonwhat tracks. ### Does Sto use Google Fonts? Yes. runsonwhat found Google Fonts at Sto through Google Fonts code on sto.de. Google Fonts is a Media & UI tool used by 826,272 companies runsonwhat tracks. ### Has Sto changed tools recently? Yes. On runsonwhat's rechecks, Sto started using Demandbase and ZoomInfo (latest on November 5, 2026). A change counts only between two checks of sto.de done the same way. ### Which companies have a tech stack similar to Sto's? The companies with the stacks most like Sto's are Sto (Poland), Sto Italia, Real Huot and Sto Danmark, according to runsonwhat (November 2026). Each shares 19 to 24 tools with Sto, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Sto uses? runsonwhat reads public records only. Of the 27 tools at Sto, 25 were found through code on sto.de, 2 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and sto.de about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/sto.de (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.