# What does Stella use?

Stella (stella.nl) shows public evidence of 17 tools, according to runsonwhat (last checked 2026-11-09).

- Industry: Bicycle
- Size: 201–1,000 employees
- Based in: Beverwijk, Netherlands
- Founded: 2011
- LinkedIn: https://www.linkedin.com/company/stella-fietsen

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website code |  |
| [Snap Pixel](https://www.runsonwhat.com/reverse/snap-pixel) | Ads & Pixels | Website code |  |
| [Insider](https://www.runsonwhat.com/reverse/insider) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |
| [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code |  |
| [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code |  |

## Recent changes at Stella

- 2026-11-01: stopped using [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha)
- 2026-11-01: stopped using [Vimeo](https://www.runsonwhat.com/reverse/vimeo)
- 2026-11-01: stopped using [YouTube](https://www.runsonwhat.com/reverse/youtube)
- 2026-11-01: stopped using [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo)

## FAQ

### What tools does Stella use?

As of November 2026, runsonwhat has found 17 tools at Stella (stella.nl) in public records. Edge & Hosting: Amazon Web Services. Application: Google Fonts, GSAP and React. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Cookiebot and Amazon SES. Last checked November 9, 2026.

### What cloud does Stella run on?

Stella uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on stella.nl. Amazon Web Services is used by 147,518 companies runsonwhat tracks.

### What email provider does Stella use?

Stella uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 734,288 companies runsonwhat tracks.

### What analytics tools does Stella use?

Stella uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on stella.nl. Google Analytics is used by 903,974 companies runsonwhat tracks.

### What marketing software does Stella use?

Stella uses Insider for marketing, according to runsonwhat (November 2026). runsonwhat found Insider through Insider code on stella.nl. Insider is used by 1,358 companies runsonwhat tracks.

### Does Stella use Google Fonts?

Yes. runsonwhat found Google Fonts at Stella through Google Fonts code on stella.nl. Google Fonts is a Media & UI tool used by 825,636 companies runsonwhat tracks.

### Has Stella changed tools recently?

Yes. On runsonwhat's rechecks, Stella stopped using reCAPTCHA, Vimeo and YouTube (latest on November 1, 2026). A change counts only between two checks of stella.nl done the same way.

### Which companies have a tech stack similar to Stella's?

The companies with the stacks most like Stella's are RAJABOTAK, Duluth Trading Company, Jeep Brasil and Sarar.com, according to runsonwhat (November 2026). Each shares 8 to 11 tools with Stella, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Stella uses?

runsonwhat reads public records only. Of the 17 tools at Stella, 13 were found through code on stella.nl, 3 through DNS records and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and stella.nl about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/stella.nl (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.