# What does State of Play use?

State of Play (stateofplay.com) shows public evidence of 18 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Hospitality
- Size: 201–1,000 employees
- Based in: Chicago, United States
- Founded: 2012
- LinkedIn: https://www.linkedin.com/company/state-of-play-hospitality

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Email records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [UptimeRobot](https://www.runsonwhat.com/reverse/uptimerobot) | Monitoring | Custom domain |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Elementor](https://www.runsonwhat.com/reverse/elementor) | Website & CMS | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code |  |
| [Rank Math](https://www.runsonwhat.com/reverse/rankmath) | Website & CMS | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [CookieYes](https://www.runsonwhat.com/reverse/cookieyes) | Security & Compliance | Website code |  |
| [1Password](https://www.runsonwhat.com/reverse/1password) | Security & Compliance | DNS verification records |  |

## FAQ

### What tools does State of Play use?

As of October 2026, runsonwhat has found 18 tools at State of Play (stateofplay.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Font Awesome and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and UptimeRobot. Go-to-market: WordPress, Google Ads and Elementor. Company Ops: Microsoft 365, Apple Business and CookieYes. Last checked October 20, 2026.

### What CRM does State of Play use?

State of Play uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on stateofplay.com. HubSpot is used by 94,263 companies runsonwhat tracks.

### What email provider does State of Play use?

State of Play uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 712,514 companies runsonwhat tracks.

### What analytics tools does State of Play use?

State of Play uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on stateofplay.com. Google Analytics is used by 883,097 companies runsonwhat tracks.

### What is State of Play's website built with?

State of Play uses WordPress for its website, alongside Elementor and Rank Math, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on stateofplay.com. WordPress is used by 598,716 companies runsonwhat tracks.

### What monitoring tools does State of Play use?

State of Play uses UptimeRobot for monitoring, according to runsonwhat (October 2026). runsonwhat found UptimeRobot through a subdomain that points at UptimeRobot. UptimeRobot is used by 3,059 companies runsonwhat tracks.

### Does State of Play use jQuery?

Yes. runsonwhat found jQuery at State of Play through jQuery code on stateofplay.com. jQuery is a Frontend tool used by 917,811 companies runsonwhat tracks.

### Does State of Play use AI tools?

Yes. runsonwhat has found Anthropic at State of Play; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so State of Play may use more AI tools than these.

### How does runsonwhat know what State of Play uses?

runsonwhat reads public records only. Of the 18 tools at State of Play, 10 were found through code on stateofplay.com, 6 through DNS records, 1 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and stateofplay.com about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/stateofplay.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.