# What does Guideline use? Guideline (sqad.com) shows public evidence of 21 tools, according to runsonwhat (last checked 2026-11-09). - Industry: Marketing and Advertising - Size: 51–200 employees - Based in: Tarrytown, United States - Founded: 1990 - LinkedIn: https://www.linkedin.com/company/guideline-ai ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Pendo](https://www.runsonwhat.com/reverse/pendo) | Analytics | DNS verification records | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Website code | 2022-09 | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records | | | [Webflow](https://www.runsonwhat.com/reverse/webflow) | Website & CMS | Website code | | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2022-09 | | [Apollo.io](https://www.runsonwhat.com/reverse/apollo) | Sales & CRM | Website code | | | [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Email records | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records, Email records | | | [Mailjet](https://www.runsonwhat.com/reverse/mailjet) | Email Delivery | Email records | | ## Recent changes at Guideline - 2026-11-09: stopped using [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) ## FAQ ### What tools does Guideline use? As of November 2026, runsonwhat has found 21 tools at Guideline (sqad.com) in public records. Edge & Hosting: Cloudflare and Amazon Route 53. Application: jQuery and GSAP. Data & Observability: Google Analytics, Google Tag Manager and Pendo. Go-to-market: Google Ads, LinkedIn Insight Tag and HubSpot. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked November 9, 2026. ### What CRM does Guideline use? Guideline uses HubSpot for its CRM, alongside Apollo.io, according to runsonwhat (November 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and code on sqad.com, and Guideline has used it since at least September 2022. HubSpot is used by 97,230 companies runsonwhat tracks. ### What email provider does Guideline use? Guideline uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 729,238 companies runsonwhat tracks. ### What does Guideline use for customer support? Guideline uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 43,409 companies runsonwhat tracks. ### What analytics tools does Guideline use? Guideline uses Google Analytics for analytics, alongside Google Tag Manager and Pendo, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on sqad.com. Google Analytics is used by 904,510 companies runsonwhat tracks. ### What is Guideline's website built with? Guideline uses Webflow for its website, alongside HubSpot CMS, according to runsonwhat (November 2026). runsonwhat found Webflow through Webflow code on sqad.com. Webflow is used by 36,060 companies runsonwhat tracks. ### How long has Guideline used HubSpot? Guideline has used HubSpot since at least September 2022, going by the first public certificate of the sqad.com subdomain that points at HubSpot. Other long-running tools at Guideline include HubSpot CMS (since September 2022). ### Does Guideline use jQuery? Yes. runsonwhat found jQuery at Guideline through jQuery code on sqad.com. jQuery is a Frontend tool used by 928,090 companies runsonwhat tracks. ### Has Guideline changed tools recently? Yes. On runsonwhat's rechecks, Guideline stopped using ZoomInfo (latest on November 9, 2026). A change counts only between two checks of sqad.com done the same way. ### Which companies have a tech stack similar to Guideline's? The companies with the stacks most like Guideline's are Social Media Marketing and Management Tool | Hootsuite, iContact, Welsch Ready Mix and Hymans Robertson Personal Wealth, according to runsonwhat (November 2026). Each shares 3 to 13 tools with Guideline, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Guideline uses? runsonwhat reads public records only. Of the 21 tools at Guideline, 9 were found through code on sqad.com, 5 through DNS records, 5 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and sqad.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/sqad.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.