# What does Spruce use?

Spruce (spruceit.com) shows public evidence of 20 tools, according to runsonwhat (last checked 2026-11-01).

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | Website code |  |
| [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [RudderStack](https://www.runsonwhat.com/reverse/rudderstack) | Analytics | Website code |  |
| [AB Tasty](https://www.runsonwhat.com/reverse/abtasty) | Flags & Experiments | Website code |  |
| [Lytics](https://www.runsonwhat.com/reverse/lytics) | Data Pipeline | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [BigCommerce](https://www.runsonwhat.com/reverse/bigcommerce) | Website & CMS | Website code |  |
| [Bazaarvoice](https://www.runsonwhat.com/reverse/bazaarvoice) | Marketing | Website code |  |
| [Digioh](https://www.runsonwhat.com/reverse/digioh) | Marketing | Website code |  |
| [PriceSpider](https://www.runsonwhat.com/reverse/pricespider) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [TruValidate](https://www.runsonwhat.com/reverse/truvalidate) | Security & Compliance | Website code |  |

## FAQ

### What tools does Spruce use?

As of November 2026, runsonwhat has found 20 tools at Spruce (spruceit.com) in public records. Edge & Hosting: Cloudflare, Google Cloud and Microsoft Azure. Application: YouTube. Data & Observability: Google Analytics, Google Tag Manager and RudderStack. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: reCAPTCHA, OneTrust and TruValidate. Last checked November 1, 2026.

### What cloud does Spruce run on?

Spruce uses Google Cloud for hosting and cloud infrastructure, alongside Microsoft Azure, according to runsonwhat (November 2026). runsonwhat found Google Cloud through Google Cloud code on spruceit.com. Google Cloud is used by 77,470 companies runsonwhat tracks.

### What analytics tools does Spruce use?

Spruce uses Google Analytics for analytics, alongside Google Tag Manager and RudderStack, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on spruceit.com. Google Analytics is used by 904,724 companies runsonwhat tracks.

### What is Spruce's website built with?

Spruce uses BigCommerce for its website, according to runsonwhat (November 2026). runsonwhat found BigCommerce through BigCommerce code on spruceit.com. BigCommerce is used by 2,767 companies runsonwhat tracks.

### What marketing software does Spruce use?

Spruce uses Bazaarvoice for marketing, alongside Digioh and PriceSpider, according to runsonwhat (November 2026). runsonwhat found Bazaarvoice through Bazaarvoice code on spruceit.com. Bazaarvoice is used by 2,176 companies runsonwhat tracks.

### Does Spruce use Cloudflare?

Yes. runsonwhat found Cloudflare at Spruce through Cloudflare code on spruceit.com. Cloudflare is a CDN & Edge tool used by 730,095 companies runsonwhat tracks.

### Which companies have a tech stack similar to Spruce's?

The companies with the stacks most like Spruce's are Always, Vöost Vitamins #voostvitamins, Pantene and P&G Careers, according to runsonwhat (November 2026). Each shares 13 to 15 tools with Spruce, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Spruce uses?

runsonwhat reads public records only. Of the 20 tools at Spruce, 18 were found through code on spruceit.com, 2 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and spruceit.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/spruceit.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.