# What does Spool use?

Spool (spool.ch) shows public evidence of 12 tools, according to runsonwhat (last checked 2026-10-31).

- Industry: Marketing and Advertising
- Size: 11–50 employees
- Based in: Zürich, Switzerland
- Founded: 1997
- LinkedIn: https://www.linkedin.com/company/spoolpromotion

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Custom domain, DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Vue.js](https://www.runsonwhat.com/reverse/vue) | Frontend | Website code |  |
| [Nuxt](https://www.runsonwhat.com/reverse/nuxt) | Frontend | Website code |  |
| [Mapbox](https://www.runsonwhat.com/reverse/mapbox) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Storyblok](https://www.runsonwhat.com/reverse/storyblok) | Website & CMS | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code |  |
| [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code |  |

## FAQ

### What tools does Spool use?

As of November 2026, runsonwhat has found 12 tools at Spool (spool.ch) in public records. Edge & Hosting: Amazon Web Services and Vercel. Application: Vue.js, Nuxt and Mapbox. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads and Storyblok. Company Ops: Microsoft 365 and Amazon SES. Last checked October 31, 2026.

### What cloud does Spool run on?

Spool uses Amazon Web Services for hosting and cloud infrastructure, alongside Vercel, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on spool.ch. Amazon Web Services is used by 147,040 companies runsonwhat tracks.

### What email provider does Spool use?

Spool uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on spool.ch. Microsoft 365 is used by 724,028 companies runsonwhat tracks.

### What analytics tools does Spool use?

Spool uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on spool.ch. Google Analytics is used by 906,239 companies runsonwhat tracks.

### What is Spool's website built with?

Spool uses Storyblok for its website, according to runsonwhat (November 2026). runsonwhat found Storyblok through Storyblok code on spool.ch. Storyblok is used by 2,776 companies runsonwhat tracks.

### Does Spool use Google Ads?

Yes. runsonwhat found Google Ads at Spool through Google Ads code on spool.ch. Google Ads is a Ads & Pixels tool used by 541,625 companies runsonwhat tracks.

### Which companies have a tech stack similar to Spool's?

The companies with the stacks most like Spool's are Ecomail.cz, s.r.o., tribal-website, Trigger and Dr Chris Norris, according to runsonwhat (November 2026). Each shares 3 to 9 tools with Spool, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Spool uses?

runsonwhat reads public records only. Of the 12 tools at Spool, 9 were found through code on spool.ch, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and spool.ch about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/spool.ch (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.