# What does Genius Sports use? Genius Sports (spirable.com) shows public evidence of 28 tools, according to runsonwhat (last checked 2026-10-20). - Industry: Software - Size: 11–50 employees - Based in: London, United Kingdom - Founded: 2014 - LinkedIn: https://www.linkedin.com/company/geniussports ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Website code | | | [Netlify](https://www.runsonwhat.com/reverse/netlify) | Hosting & Cloud | Custom domain | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | | [Rive](https://www.runsonwhat.com/reverse/rive) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [VWO](https://www.runsonwhat.com/reverse/vwo) | Flags & Experiments | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records | 2020-07 | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2020-07 | | [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Custom domain, DNS verification records, Email records | 2020-01 | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [Intercom](https://www.runsonwhat.com/reverse/intercom) | Support & Docs | Custom domain | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | ## FAQ ### What tools does Genius Sports use? As of October 2026, runsonwhat has found 28 tools at Genius Sports (spirable.com) in public records. Edge & Hosting: Vercel and Netlify. Application: Google Fonts, Adobe Fonts and Next.js. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 20, 2026. ### What cloud does Genius Sports run on? Genius Sports uses Vercel for hosting and cloud infrastructure, alongside Netlify, according to runsonwhat (October 2026). runsonwhat found Vercel through Vercel code on spirable.com. Vercel is used by 48,023 companies runsonwhat tracks. ### What CRM does Genius Sports use? Genius Sports uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records, and Genius Sports has used it since at least July 2020. HubSpot is used by 93,821 companies runsonwhat tracks. ### What email provider does Genius Sports use? Genius Sports uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 710,115 companies runsonwhat tracks. ### What does Genius Sports use for customer support? Genius Sports uses Intercom for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Intercom through a subdomain that points at Intercom. Intercom is used by 8,712 companies runsonwhat tracks. ### What analytics tools does Genius Sports use? Genius Sports uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on spirable.com. Google Analytics is used by 877,633 companies runsonwhat tracks. ### How long has Genius Sports used Pardot? Genius Sports has used Pardot since at least January 2020, going by the first public certificate of the spirable.com subdomain that points at Pardot. Other long-running tools at Genius Sports include HubSpot (since July 2020) and HubSpot CMS (since July 2020). ### Does Genius Sports use Google Fonts? Yes. runsonwhat found Google Fonts at Genius Sports through Google Fonts code on spirable.com. Google Fonts is a Media & UI tool used by 808,101 companies runsonwhat tracks. ### Which companies have a tech stack similar to Genius Sports's? The companies with the stacks most like Genius Sports' are Danim, Novum Studio, DropCowboy.com and Surfer, according to runsonwhat (October 2026). Each shares 5 to 13 tools with Genius Sports, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Genius Sports uses? runsonwhat reads public records only. Of the 28 tools at Genius Sports, 16 were found through code on spirable.com, 5 through subdomains that point at the vendor, 4 through email records and 3 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and spirable.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/spirable.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.