# What does Salesforce use?

Salesforce (spiff.com) shows public evidence of 33 tools, according to runsonwhat (last checked 2026-10-16).

- Industry: Software
- Size: 201–1,000 employees
- Based in: Sandy, United States
- Founded: 2017
- LinkedIn: https://www.linkedin.com/company/spiff-co

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | DNS records |  |
| [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Vidyard](https://www.runsonwhat.com/reverse/vidyard) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Optimizely](https://www.runsonwhat.com/reverse/optimizely) | Flags & Experiments | Website code |  |
| [Contentsquare](https://www.runsonwhat.com/reverse/contentsquare) | Analytics | Website code |  |
| [Akamai mPulse](https://www.runsonwhat.com/reverse/akamai-mpulse) | Monitoring | Website code |  |
| [Mixpanel](https://www.runsonwhat.com/reverse/mixpanel) | Analytics | DNS verification records |  |
| [Salesforce Personalization](https://www.runsonwhat.com/reverse/salesforce-personalization) | Flags & Experiments | Website code |  |
| [Salesforce Audience Studio](https://www.runsonwhat.com/reverse/salesforce-audience-studio) | Data Pipeline | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records |  |
| [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records, Website code |  |
| [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code |  |
| [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code |  |
| [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager) | Ads & Pixels | Website code |  |
| [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code |  |
| [ClickFunnels](https://www.runsonwhat.com/reverse/clickfunnels) | Website & CMS | Custom domain | 2020-07 |
| [Khoros](https://www.runsonwhat.com/reverse/khoros) | Support & Docs | Custom domain | 2022-02 |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | DNS verification records, Email records |  |
| [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records |  |
| [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | DNS verification records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [Lucid](https://www.runsonwhat.com/reverse/lucid) | Collaboration | DNS verification records |  |

## FAQ

### What tools does Salesforce use?

As of October 2026, runsonwhat has found 33 tools at Salesforce (spiff.com) in public records. Edge & Hosting: Google Cloud and Akamai. Application: Google Fonts and Vidyard. Data & Observability: Google Analytics, Optimizely and Contentsquare. Go-to-market: WordPress, Google Ads and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 16, 2026.

### What cloud does Salesforce run on?

Salesforce uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Google Cloud through DNS records that point at Google Cloud. Google Cloud is used by 75,103 companies runsonwhat tracks.

### What CRM does Salesforce use?

Salesforce uses HubSpot for its CRM, alongside Salesforce and Demandbase, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot. HubSpot is used by 92,110 companies runsonwhat tracks.

### What email provider does Salesforce use?

Salesforce uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 701,710 companies runsonwhat tracks.

### What does Salesforce use for customer support?

Salesforce uses Khoros for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Khoros through a subdomain that points at Khoros, and Salesforce has used it since at least February 2022. Khoros is used by 130 companies runsonwhat tracks.

### What analytics tools does Salesforce use?

Salesforce uses Google Analytics for analytics, alongside Contentsquare and Mixpanel, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on spiff.com. Google Analytics is used by 853,379 companies runsonwhat tracks.

### How long has Salesforce used ClickFunnels?

Salesforce has used ClickFunnels since at least July 2020, going by the first public certificate of the spiff.com subdomain that points at ClickFunnels. Other long-running tools at Salesforce include Khoros (since February 2022).

### Does Salesforce use Google Fonts?

Yes. runsonwhat found Google Fonts at Salesforce through Google Fonts code on spiff.com. Google Fonts is a Media & UI tool used by 791,675 companies runsonwhat tracks.

### Which companies have a tech stack similar to Salesforce's?

The companies with the stacks most like Salesforce's are Saturn, Staples, Europcar and Meritage Homes, according to runsonwhat (October 2026). Each shares 6 to 15 tools with Salesforce, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Salesforce uses?

runsonwhat reads public records only. Of the 33 tools at Salesforce, 17 were found through code on spiff.com, 9 through DNS records, 5 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and spiff.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/spiff.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
