# What does Specialized use? Specialized (specialized.com) shows public evidence of 42 tools, according to runsonwhat (last checked 2026-10-09). - Industry: Bicycle - Size: 1,001–5,000 employees - Based in: United States - Founded: 1974 - LinkedIn: https://www.linkedin.com/company/specialized-bicycle-components ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Custom domain, Email records, Website code | 2021-04 | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain | 2016-02 | | [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code | | | [Twilio](https://www.runsonwhat.com/reverse/twilio) | Backend & Database | DNS verification records | | | [Klarna](https://www.runsonwhat.com/reverse/klarna) | Payments & Billing | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Datadog](https://www.runsonwhat.com/reverse/datadog) | Monitoring | Website code | | | [Naver Analytics](https://www.runsonwhat.com/reverse/naver-analytics) | Analytics | Website code | | | [FullStory](https://www.runsonwhat.com/reverse/fullstory) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | DNS verification records | | | [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records | | | [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code | | | [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [Sanity](https://www.runsonwhat.com/reverse/sanity) | Website & CMS | Website code | | | [Typeform](https://www.runsonwhat.com/reverse/typeform) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | DNS verification records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Website code | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records | | | [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records | | | [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code | | | [Usercentrics](https://www.runsonwhat.com/reverse/usercentrics) | Security & Compliance | Website code | | | [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records | | | [Postman](https://www.runsonwhat.com/reverse/postman) | Dev Tools | DNS verification records | | | [HackerOne](https://www.runsonwhat.com/reverse/hackerone) | Security & Compliance | DNS verification records | | ## FAQ ### What tools does Specialized use? As of October 2026, runsonwhat has found 42 tools at Specialized (specialized.com) in public records. Edge & Hosting: Cloudflare, Amazon CloudFront and Vercel. Application: YouTube, GSAP and React. Data & Observability: Google Analytics, Google Tag Manager and Datadog. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 9, 2026. ### What cloud does Specialized run on? Specialized uses Vercel for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Vercel through Vercel code on specialized.com. Vercel is used by 46,321 companies runsonwhat tracks. ### What email provider does Specialized use? Specialized uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 700,596 companies runsonwhat tracks. ### What payment provider does Specialized use? Specialized uses PayPal for payments and billing, alongside Klarna, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on specialized.com. PayPal is used by 33,767 companies runsonwhat tracks. ### What analytics tools does Specialized use? Specialized uses Google Analytics for analytics, alongside Google Tag Manager, Naver Analytics and FullStory, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on specialized.com. Google Analytics is used by 850,248 companies runsonwhat tracks. ### What is Specialized's website built with? Specialized uses Shopify for its website, alongside Sanity, according to runsonwhat (October 2026). runsonwhat found Shopify through a DNS verification record for Shopify. Shopify is used by 58,720 companies runsonwhat tracks. ### How long has Specialized used Amazon CloudFront? Specialized has used Amazon CloudFront since at least February 2016, going by the first public certificate of the specialized.com subdomain that points at Amazon CloudFront. Other long-running tools at Specialized include Cloudflare (since April 2021). ### Does Specialized use Cloudflare? Yes. runsonwhat found Cloudflare at Specialized through a subdomain that points at Cloudflare and email records, in use since at least April 2021. Cloudflare is a CDN & Edge tool used by 691,534 companies runsonwhat tracks. ### Does Specialized use AI tools? Yes. runsonwhat has found Anthropic at Specialized; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Specialized may use more AI tools than these. ### Which companies have a tech stack similar to Specialized's? The companies with the stacks most like Specialized's are Worldpay, Writer, Tide Platform and Bilt, according to runsonwhat (October 2026). Each shares 17 to 22 tools with Specialized, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Specialized uses? runsonwhat reads public records only. Of the 42 tools at Specialized, 22 were found through code on specialized.com, 14 through DNS records, 4 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and specialized.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/specialized.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.