# What does SOVAL use?

SOVAL (soval.com) shows public evidence of 20 tools, according to runsonwhat (last checked 2026-10-31).

- Industry: Wholesale
- Size: 11–50 employees
- Based in: Lake Wales, United States
- Founded: 1971
- LinkedIn: https://www.linkedin.com/company/southern-valve-

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code |  |
| [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code |  |
| [authorize.net](https://www.runsonwhat.com/reverse/authorize-net) | Payments & Billing | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Website code |  |
| [ActiveCampaign](https://www.runsonwhat.com/reverse/activecampaign) | Marketing | Website code |  |
| [CallRail](https://www.runsonwhat.com/reverse/callrail) | Sales & CRM | Website code |  |
| [Magento](https://www.runsonwhat.com/reverse/magento) | Website & CMS | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |

## FAQ

### What tools does SOVAL use?

As of November 2026, runsonwhat has found 20 tools at SOVAL (soval.com) in public records. Edge & Hosting: Cloudflare and GoDaddy. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Google Workspace. Last checked October 31, 2026.

### What sales tools does SOVAL use?

The sales tools runsonwhat has found at SOVAL are CallRail (November 2026); no CRM shows up in SOVAL's public records. runsonwhat found CallRail through CallRail code on soval.com. CallRail is used by 12,677 companies runsonwhat tracks.

### What email provider does SOVAL use?

SOVAL uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on soval.com. Google Workspace is used by 411,043 companies runsonwhat tracks.

### What does SOVAL use for customer support?

SOVAL uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through Zendesk code on soval.com. Zendesk is used by 42,844 companies runsonwhat tracks.

### What payment provider does SOVAL use?

SOVAL uses PayPal for payments and billing, alongside authorize.net, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on soval.com. PayPal is used by 35,190 companies runsonwhat tracks.

### What analytics tools does SOVAL use?

SOVAL uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on soval.com. Google Analytics is used by 906,437 companies runsonwhat tracks.

### Does SOVAL use jQuery?

Yes. runsonwhat found jQuery at SOVAL through jQuery code on soval.com. jQuery is a Frontend tool used by 930,273 companies runsonwhat tracks.

### Which companies have a tech stack similar to SOVAL's?

The companies with the stacks most like SOVAL's are Cotton Candy La, Business Partner Services, Leadconvert.com and AHM Insights, according to runsonwhat (November 2026). Each shares 2 to 15 tools with SOVAL, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what SOVAL uses?

runsonwhat reads public records only. Of the 20 tools at SOVAL, 17 were found through code on soval.com, 2 through DNS records and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and soval.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/soval.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.