# What does Southern Tide use?

Southern Tide (southerntide.com) shows public evidence of 45 tools, according to runsonwhat (last checked 2026-11-11).

- Industry: Retail
- Size: 51–200 employees
- Based in: Greenville, United States
- Founded: 2006
- LinkedIn: https://www.linkedin.com/company/southern-tide

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | DNS records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |
| [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records |  |
| [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code |  |
| [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [Datadog](https://www.runsonwhat.com/reverse/datadog) | Monitoring | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, DNS verification records, Email records, DNS records, Website code |  |
| [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | DNS verification records |  |
| [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records, Website code |  |
| [LiveIntent](https://www.runsonwhat.com/reverse/liveintent) | Ads & Pixels | Website code |  |
| [Awin](https://www.runsonwhat.com/reverse/awin) | Ads & Pixels | Website code |  |
| [Gorgias](https://www.runsonwhat.com/reverse/gorgias) | Support & Docs | Website code |  |
| [Attentive](https://www.runsonwhat.com/reverse/attentive) | Marketing | Website code |  |
| [Gorgias Convert](https://www.runsonwhat.com/reverse/gorgias-convert) | Marketing | Website code |  |
| [Swym](https://www.runsonwhat.com/reverse/swym) | Marketing | Website code |  |
| [Okendo](https://www.runsonwhat.com/reverse/okendo) | Marketing | Website code |  |
| [Nosto](https://www.runsonwhat.com/reverse/nosto) | Marketing | Website code |  |
| [Rivo](https://www.runsonwhat.com/reverse/rivo) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records |  |
| [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records, DNS records |  |
| [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Email records, Website code |  |
| [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records |  |
| [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [UserWay](https://www.runsonwhat.com/reverse/userway) | Security & Compliance | Website code |  |
| [Have I Been Pwned](https://www.runsonwhat.com/reverse/hibp) | Security & Compliance | DNS verification records |  |
| [Dropbox](https://www.runsonwhat.com/reverse/dropbox) | Collaboration | DNS verification records, Website code |  |

## FAQ

### What tools does Southern Tide use?

As of November 2026, runsonwhat has found 45 tools at Southern Tide (southerntide.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Akamai. Application: jQuery, Google Fonts and React. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked November 11, 2026.

### What cloud does Southern Tide run on?

Southern Tide uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on southerntide.com. Amazon Web Services is used by 147,744 companies runsonwhat tracks.

### What email provider does Southern Tide use?

Southern Tide uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 739,101 companies runsonwhat tracks.

### What does Southern Tide use for customer support?

Southern Tide uses Gorgias for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Gorgias through Gorgias code on southerntide.com. Gorgias is used by 4,024 companies runsonwhat tracks.

### What payment provider does Southern Tide use?

Southern Tide uses PayPal for payments and billing, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on southerntide.com. PayPal is used by 35,174 companies runsonwhat tracks.

### What analytics tools does Southern Tide use?

Southern Tide uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on southerntide.com. Google Analytics is used by 904,815 companies runsonwhat tracks.

### Does Southern Tide use jQuery?

Yes. runsonwhat found jQuery at Southern Tide through jQuery code on southerntide.com. jQuery is a Frontend tool used by 927,588 companies runsonwhat tracks.

### Does Southern Tide use AI tools?

Yes. runsonwhat has found Anthropic and OpenAI at Southern Tide; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Southern Tide may use more AI tools than these.

### Which companies have a tech stack similar to Southern Tide's?

The companies with the stacks most like Southern Tide's are Aerosoles, Melissa, Groove Life and Princess Polly, according to runsonwhat (November 2026). Each shares 22 to 26 tools with Southern Tide, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Southern Tide uses?

runsonwhat reads public records only. Of the 45 tools at Southern Tide, 25 were found through code on southerntide.com, 15 through DNS records, 3 through email records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and southerntide.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/southerntide.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
