# What does Soompi use?

Soompi (soompi.com) shows public evidence of 34 tools, according to runsonwhat (last checked 2026-10-31).

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |
| [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | Website code |  |
| [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | DNS records |  |
| [WordPress VIP](https://www.runsonwhat.com/reverse/wpvip) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [Firebase](https://www.runsonwhat.com/reverse/firebase) | Backend & Database | DNS records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Parse.ly](https://www.runsonwhat.com/reverse/parsely) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website code, Website config |  |
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain | 2017-02 |
| [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website config |  |
| [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website config |  |
| [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config |  |
| [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config |  |
| [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config |  |
| [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website config |  |
| [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config |  |
| [Sovrn](https://www.runsonwhat.com/reverse/sovrn) | Ads & Pixels | Website config |  |
| [Teads](https://www.runsonwhat.com/reverse/teads) | Ads & Pixels | Website config |  |
| [Sailthru](https://www.runsonwhat.com/reverse/sailthru) | Marketing | Email records |  |
| [Iterable](https://www.runsonwhat.com/reverse/iterable) | Marketing | Custom domain |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [SparkPost](https://www.runsonwhat.com/reverse/sparkpost) | Email Delivery | Email records, Website code |  |

## FAQ

### What tools does Soompi use?

As of November 2026, runsonwhat has found 34 tools at Soompi (soompi.com) in public records. Edge & Hosting: Amazon Web Services, Amazon Route 53 and Google Cloud. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Parse.ly. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Google Workspace, reCAPTCHA and SparkPost. Last checked October 31, 2026.

### What cloud does Soompi run on?

Soompi uses Amazon Web Services for hosting and cloud infrastructure, alongside Google Cloud and WordPress VIP, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on soompi.com. Amazon Web Services is used by 146,591 companies runsonwhat tracks.

### What email provider does Soompi use?

Soompi uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on soompi.com. Google Workspace is used by 410,462 companies runsonwhat tracks.

### What does Soompi use for customer support?

Soompi uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk, and Soompi has used it since at least February 2017. Zendesk is used by 42,774 companies runsonwhat tracks.

### What analytics tools does Soompi use?

Soompi uses Google Analytics for analytics, alongside Google Tag Manager and Parse.ly, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on soompi.com. Google Analytics is used by 906,048 companies runsonwhat tracks.

### What is Soompi's website built with?

Soompi uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on soompi.com. WordPress is used by 606,807 companies runsonwhat tracks.

### How long has Soompi used Zendesk?

Soompi has used Zendesk since at least February 2017, going by the first public certificate of the soompi.com subdomain that points at Zendesk.

### Does Soompi use jQuery?

Yes. runsonwhat found jQuery at Soompi through jQuery code on soompi.com. jQuery is a Frontend tool used by 929,903 companies runsonwhat tracks.

### Which companies have a tech stack similar to Soompi's?

The companies with the stacks most like Soompi's are Vinfolio, Zales, Sapling and LI Press, according to runsonwhat (November 2026). Each shares 7 to 22 tools with Soompi, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Soompi uses?

runsonwhat reads public records only. Of the 34 tools at Soompi, 15 were found through code on soompi.com, 9 through website configuration files, 5 through DNS records, 3 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and soompi.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/soompi.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
