# What does 숨고 use?

숨고 (soomgo.com) shows public evidence of 34 tools, according to runsonwhat (last checked 2026-11-09).

- Industry: Home and Personal
- Size: 51–200 employees
- Based in: Seoul, South Korea
- Founded: 2014
- LinkedIn: https://www.linkedin.com/company/-soomgo

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |
| [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records |  |
| [MongoDB Atlas](https://www.runsonwhat.com/reverse/mongodb) | Backend & Database | DNS verification records |  |
| [Toast](https://www.runsonwhat.com/reverse/toast) | Payments & Billing | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Datadog](https://www.runsonwhat.com/reverse/datadog) | Monitoring | Website code |  |
| [Segment](https://www.runsonwhat.com/reverse/segment) | Analytics | Website code |  |
| [Naver Analytics](https://www.runsonwhat.com/reverse/naver-analytics) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain | 2018-01 |
| [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code |  |
| [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website code |  |
| [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code |  |
| [Taboola](https://www.runsonwhat.com/reverse/taboola) | Ads & Pixels | Website code |  |
| [Branch](https://www.runsonwhat.com/reverse/branch) | Marketing | Website code |  |
| [Braze](https://www.runsonwhat.com/reverse/braze) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records |  |
| [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records |  |
| [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Email records |  |
| [Mailjet](https://www.runsonwhat.com/reverse/mailjet) | Email Delivery | Email records |  |
| [Slack](https://www.runsonwhat.com/reverse/slack) | Collaboration | DNS verification records |  |
| [Figma](https://www.runsonwhat.com/reverse/figma) | Collaboration | DNS verification records |  |
| [ExternalDNS](https://www.runsonwhat.com/reverse/externaldns) | Dev Tools | DNS verification records |  |

## Recent changes at 숨고

- 2026-10-09: started using [ExternalDNS](https://www.runsonwhat.com/reverse/externaldns)

## FAQ

### What tools does 숨고 use?

As of November 2026, runsonwhat has found 34 tools at 숨고 (soomgo.com) in public records. Edge & Hosting: Amazon Route 53. Application: Google Fonts, Google Maps and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Datadog. Go-to-market: Google Ads, Meta Pixel and Mailchimp. Company Ops: Microsoft 365, Google Workspace and Atlassian. Last checked November 9, 2026.

### What email provider does 숨고 use?

숨고 uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 734,273 companies runsonwhat tracks.

### What does 숨고 use for customer support?

숨고 uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk, and 숨고 has used it since at least January 2018. Zendesk is used by 43,661 companies runsonwhat tracks.

### What payment provider does 숨고 use?

숨고 uses Toast for payments and billing, according to runsonwhat (November 2026). runsonwhat found Toast through a DNS verification record for Toast. Toast is used by 2,766 companies runsonwhat tracks.

### What analytics tools does 숨고 use?

숨고 uses Google Analytics for analytics, alongside Google Tag Manager, Segment and Naver Analytics, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on soomgo.com. Google Analytics is used by 903,962 companies runsonwhat tracks.

### What marketing software does 숨고 use?

숨고 uses Mailchimp for marketing, alongside Branch and Braze, according to runsonwhat (November 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 119,040 companies runsonwhat tracks.

### How long has 숨고 used Zendesk?

숨고 has used Zendesk since at least January 2018, going by the first public certificate of the soomgo.com subdomain that points at Zendesk.

### Does 숨고 use Google Fonts?

Yes. runsonwhat found Google Fonts at 숨고 through Google Fonts code on soomgo.com. Google Fonts is a Media & UI tool used by 825,627 companies runsonwhat tracks.

### Does 숨고 use AI tools?

Yes. runsonwhat has found Anthropic and OpenAI at 숨고; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so 숨고 may use more AI tools than these.

### Has 숨고 changed tools recently?

Yes. On runsonwhat's rechecks, 숨고 started using ExternalDNS (latest on October 9, 2026). A change counts only between two checks of soomgo.com done the same way.

### Which companies have a tech stack similar to 숨고's?

The companies with the stacks most like 숨고's are ivia, Bxb Digital, A Brambles Company, Outschool and Fingular, according to runsonwhat (November 2026). Each shares 6 to 15 tools with 숨고, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what 숨고 uses?

runsonwhat reads public records only. Of the 34 tools at 숨고, 15 were found through code on soomgo.com, 12 through DNS records, 6 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and soomgo.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/soomgo.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
