# What does SOM use?

SOM (som.ca) shows public evidence of 18 tools, according to runsonwhat (last checked 2026-11-03).

- Industry: Market Research
- Size: 201–1,000 employees
- Based in: Québec (Québec), Canada
- Founded: 1986
- LinkedIn: https://www.linkedin.com/company/10615522

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |
| [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code |  |
| [CookieYes](https://www.runsonwhat.com/reverse/cookieyes) | Security & Compliance | Website code |  |
| [Postmark](https://www.runsonwhat.com/reverse/postmark) | Email Delivery | Email records |  |
| [Bitwarden](https://www.runsonwhat.com/reverse/bitwarden) | Security & Compliance | DNS verification records |  |

## FAQ

### What tools does SOM use?

As of November 2026, runsonwhat has found 18 tools at SOM (som.ca) in public records. Edge & Hosting: Amazon Web Services and Amazon Route 53. Application: jQuery, Vimeo and Anthropic. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, SendGrid and Amazon SES. Last checked November 3, 2026.

### What cloud does SOM run on?

SOM uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on som.ca. Amazon Web Services is used by 146,938 companies runsonwhat tracks.

### What email provider does SOM use?

SOM uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 722,110 companies runsonwhat tracks.

### What analytics tools does SOM use?

SOM uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on som.ca. Google Analytics is used by 905,996 companies runsonwhat tracks.

### Does SOM use jQuery?

Yes. runsonwhat found jQuery at SOM through jQuery code on som.ca. jQuery is a Frontend tool used by 929,990 companies runsonwhat tracks.

### Does SOM use AI tools?

Yes. runsonwhat has found Anthropic and OpenAI at SOM; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so SOM may use more AI tools than these.

### How does runsonwhat know what SOM uses?

runsonwhat reads public records only. Of the 18 tools at SOM, 8 were found through code on som.ca, 7 through DNS records and 3 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and som.ca about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/som.ca (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.