# What does Soft Play use? Soft Play (softplay.com) shows public evidence of 33 tools, according to runsonwhat (last checked 2026-10-29). - Industry: Recreational Facilities and Services - Size: 201–1,000 employees - Based in: Huntersville, United States - Founded: 1984 - LinkedIn: https://www.linkedin.com/company/soft-play ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Crazy Egg](https://www.runsonwhat.com/reverse/crazyegg) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain | 2025-03 | | [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records, Website code | | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2025-11 | | [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [Simpli.fi](https://www.runsonwhat.com/reverse/simplifi) | Ads & Pixels | Website code | | | [Weglot](https://www.runsonwhat.com/reverse/weglot) | Website & CMS | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records | | | [Valimail](https://www.runsonwhat.com/reverse/valimail) | Security & Compliance | Email records | | | [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records | | | [accessiBe](https://www.runsonwhat.com/reverse/accessibe) | Security & Compliance | Website code | | | [Osano](https://www.runsonwhat.com/reverse/osano) | Security & Compliance | Website code | | ## FAQ ### What tools does Soft Play use? As of November 2026, runsonwhat has found 33 tools at Soft Play (softplay.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and YouTube. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, SendGrid and Mailchimp Transactional. Last checked October 29, 2026. ### What CRM does Soft Play use? Soft Play uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on softplay.com. HubSpot is used by 96,308 companies runsonwhat tracks. ### What email provider does Soft Play use? Soft Play uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 719,672 companies runsonwhat tracks. ### What analytics tools does Soft Play use? Soft Play uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Crazy Egg, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on softplay.com. Google Analytics is used by 906,173 companies runsonwhat tracks. ### What is Soft Play's website built with? Soft Play uses WordPress for its website, alongside Yoast SEO, Shopify and HubSpot CMS, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on softplay.com. WordPress is used by 607,129 companies runsonwhat tracks. ### What marketing software does Soft Play use? Soft Play uses Klaviyo for marketing, according to runsonwhat (November 2026). runsonwhat found Klaviyo through a DNS verification record for Klaviyo and code on softplay.com. Klaviyo is used by 35,937 companies runsonwhat tracks. ### How long has Soft Play used Shopify? Soft Play has used Shopify since at least March 2025, going by the first public certificate of the softplay.com subdomain that points at Shopify. Other long-running tools at Soft Play include HubSpot CMS (since November 2025). ### Does Soft Play use jQuery? Yes. runsonwhat found jQuery at Soft Play through jQuery code on softplay.com. jQuery is a Frontend tool used by 930,017 companies runsonwhat tracks. ### How does runsonwhat know what Soft Play uses? runsonwhat reads public records only. Of the 33 tools at Soft Play, 21 were found through code on softplay.com, 5 through DNS records, 5 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and softplay.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/softplay.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.