# What does SoftCo use? SoftCo (softco.com) shows public evidence of 40 tools, according to runsonwhat (last checked 2026-10-27). - Industry: Software - Size: 51–200 employees - Based in: Ireland - Founded: 1990 - LinkedIn: https://www.linkedin.com/company/softco ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | | [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [Lucky Orange](https://www.runsonwhat.com/reverse/lucky-orange) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records, Website code | | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code | | | [Freshdesk](https://www.runsonwhat.com/reverse/freshdesk) | Support & Docs | Custom domain, Email records | | | [Clickagy](https://www.runsonwhat.com/reverse/clickagy) | Sales & CRM | Website code | | | [6sense](https://www.runsonwhat.com/reverse/sixsense) | Sales & CRM | Website code | | | [G2](https://www.runsonwhat.com/reverse/g2) | Marketing | Website code | | | [RB2B](https://www.runsonwhat.com/reverse/rb2b) | Sales & CRM | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code | | | [Exclaimer](https://www.runsonwhat.com/reverse/exclaimer) | Workspace | Email records | | | [EasyDMARC](https://www.runsonwhat.com/reverse/easydmarc) | Security & Compliance | Email records | | | [Sage Intacct](https://www.runsonwhat.com/reverse/sage-intacct) | Finance & Legal | DNS verification records, Email records | | | [Lovable](https://www.runsonwhat.com/reverse/lovable) | Dev Tools | DNS verification records | | | [ProdPad](https://www.runsonwhat.com/reverse/prodpad) | Collaboration | DNS verification records | | ## FAQ ### What tools does SoftCo use? As of October 2026, runsonwhat has found 40 tools at SoftCo (softco.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: Google Fonts, React and Tailwind CSS. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Microsoft Ads. Company Ops: Microsoft 365, reCAPTCHA and SendGrid. Last checked October 27, 2026. ### What cloud does SoftCo run on? SoftCo uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on softco.com. Amazon Web Services is used by 146,012 companies runsonwhat tracks. ### What CRM does SoftCo use? SoftCo uses HubSpot for its CRM, alongside ZoomInfo, Clickagy and 6sense, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records. HubSpot is used by 94,889 companies runsonwhat tracks. ### What email provider does SoftCo use? SoftCo uses Microsoft 365 for email and office software, alongside Exclaimer, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 715,953 companies runsonwhat tracks. ### What does SoftCo use for customer support? SoftCo uses Freshdesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Freshdesk through a subdomain that points at Freshdesk and email records. Freshdesk is used by 12,662 companies runsonwhat tracks. ### What analytics tools does SoftCo use? SoftCo uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on softco.com. Google Analytics is used by 889,224 companies runsonwhat tracks. ### Does SoftCo use Google Fonts? Yes. runsonwhat found Google Fonts at SoftCo through Google Fonts code on softco.com. Google Fonts is a Media & UI tool used by 815,605 companies runsonwhat tracks. ### Does SoftCo use AI tools? Yes. runsonwhat has found Anthropic and OpenAI at SoftCo; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so SoftCo may use more AI tools than these. ### Which companies have a tech stack similar to SoftCo's? The companies with the stacks most like SoftCo's are ClarisHealth, Depop, Mandata and ServiceTitan, according to runsonwhat (October 2026). Each shares 12 to 14 tools with SoftCo, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what SoftCo uses? runsonwhat reads public records only. Of the 40 tools at SoftCo, 25 were found through code on softco.com, 6 through DNS records, 5 through email records, 3 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and softco.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/softco.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.