# What does SOER use?

SOER (soer.de) shows public evidence of 13 tools, according to runsonwhat (last checked 2026-11-12).

- Industry: Apparel & Fashion
- Size: 51–200 employees
- Based in: Mönchengladbach, Germany
- LinkedIn: https://www.linkedin.com/company/soer

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Algolia](https://www.runsonwhat.com/reverse/algolia) | Search | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | DNS verification records |  |
| [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records |  |
| [Awin](https://www.runsonwhat.com/reverse/awin) | Ads & Pixels | Website code |  |
| [CleverReach](https://www.runsonwhat.com/reverse/cleverreach) | Marketing | Email records |  |
| [OptiMonk](https://www.runsonwhat.com/reverse/optimonk) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code |  |
| [Retarus](https://www.runsonwhat.com/reverse/retarus) | Security & Compliance | Email records |  |

## FAQ

### What tools does SOER use?

As of November 2026, runsonwhat has found 13 tools at SOER (soer.de) in public records. Application: Algolia. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and Pinterest. Company Ops: Microsoft 365 and Retarus. Last checked November 12, 2026.

### What email provider does SOER use?

SOER uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 734,175 companies runsonwhat tracks.

### What analytics tools does SOER use?

SOER uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on soer.de. Google Analytics is used by 903,902 companies runsonwhat tracks.

### What marketing software does SOER use?

SOER uses Klaviyo for marketing, alongside CleverReach and OptiMonk, according to runsonwhat (November 2026). runsonwhat found Klaviyo through a DNS verification record for Klaviyo. Klaviyo is used by 36,420 companies runsonwhat tracks.

### Does SOER use Google Ads?

Yes. runsonwhat found Google Ads at SOER through Google Ads code on soer.de. Google Ads is a Ads & Pixels tool used by 540,329 companies runsonwhat tracks.

### Which companies have a tech stack similar to SOER's?

The companies with the stacks most like SOER's are Dieffenbacher - Cz, MCE, Hamacher & Wexel GmbH Farben Tapeten Gardinen Bodenbeläge and Schneider Intercom, according to runsonwhat (November 2026). Each shares 2 to 5 tools with SOER, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what SOER uses?

runsonwhat reads public records only. Of the 13 tools at SOER, 6 were found through code on soer.de, 5 through DNS records and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and soer.de about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/soer.de (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.