# What does So Clean use?

So Clean (soclean.co.uk) shows public evidence of 14 tools, according to runsonwhat (last checked 2026-11-12).

- Industry: Facilities Services
- Size: 201–1,000 employees
- Based in: London, United Kingdom
- Founded: 1994
- LinkedIn: https://www.linkedin.com/company/so-clean-kent

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Astro](https://www.runsonwhat.com/reverse/astro) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Dealfront](https://www.runsonwhat.com/reverse/leadfeeder) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records, Website code |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Exclaimer](https://www.runsonwhat.com/reverse/exclaimer) | Workspace | Email records |  |
| [Mailjet](https://www.runsonwhat.com/reverse/mailjet) | Email Delivery | Email records, Website code |  |

## Recent changes at So Clean

- 2026-11-12: started using [Astro](https://www.runsonwhat.com/reverse/astro)
- 2026-11-12: started using [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm)
- 2026-11-12: started using [Dealfront](https://www.runsonwhat.com/reverse/leadfeeder)
- 2026-11-12: stopped using [Vimeo](https://www.runsonwhat.com/reverse/vimeo)

## FAQ

### What tools does So Clean use?

As of November 2026, runsonwhat has found 14 tools at So Clean (soclean.co.uk) in public records. Application: jQuery, Google Fonts and Astro. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, Apple Business and Exclaimer. Last checked November 12, 2026.

### What sales tools does So Clean use?

The sales tools runsonwhat has found at So Clean are Dealfront (November 2026); no CRM shows up in So Clean's public records. runsonwhat found Dealfront through Dealfront code on soclean.co.uk. Dealfront is used by 11,142 companies runsonwhat tracks.

### What email provider does So Clean use?

So Clean uses Microsoft 365 for email and office software, alongside Apple Business and Exclaimer, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 737,849 companies runsonwhat tracks.

### What analytics tools does So Clean use?

So Clean uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on soclean.co.uk. Google Analytics is used by 904,247 companies runsonwhat tracks.

### What is So Clean's website built with?

So Clean uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on soclean.co.uk. WordPress is used by 606,988 companies runsonwhat tracks.

### Does So Clean use jQuery?

Yes. runsonwhat found jQuery at So Clean through jQuery code on soclean.co.uk. jQuery is a Frontend tool used by 927,308 companies runsonwhat tracks.

### Has So Clean changed tools recently?

Yes. On runsonwhat's rechecks, So Clean started using Astro, Google Tag Manager and Dealfront (latest on November 12, 2026) and stopped using Vimeo (latest on November 12, 2026). A change counts only between two checks of soclean.co.uk done the same way.

### How does runsonwhat know what So Clean uses?

runsonwhat reads public records only. Of the 14 tools at So Clean, 9 were found through code on soclean.co.uk, 3 through email records and 2 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and soclean.co.uk about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/soclean.co.uk (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.