# What does smow use? smow (smow.de) shows public evidence of 22 tools, according to runsonwhat (last checked 2026-11-11). - Industry: Furniture - Size: 51–200 employees - Based in: Leipzig, Germany - Founded: 2002 - LinkedIn: https://www.linkedin.com/company/smow ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Gandi](https://www.runsonwhat.com/reverse/gandi) | DNS | DNS records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code | | | [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Website code | | | [Brevo](https://www.runsonwhat.com/reverse/brevo) | Marketing | DNS verification records, Email records | | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | DNS verification records | | | [Trusted Shops](https://www.runsonwhat.com/reverse/trusted-shops) | Marketing | Website code | | | [Flowbox](https://www.runsonwhat.com/reverse/flowbox) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Have I Been Pwned](https://www.runsonwhat.com/reverse/hibp) | Security & Compliance | DNS verification records | | ## Recent changes at smow - 2026-11-11: started using [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) - 2026-11-11: started using [Google Ads](https://www.runsonwhat.com/reverse/google-ads) ## FAQ ### What tools does smow use? As of November 2026, runsonwhat has found 22 tools at smow (smow.de) in public records. Edge & Hosting: Gandi. Application: jQuery, Font Awesome and Vimeo. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Microsoft Ads and HubSpot. Company Ops: Microsoft 365, Google Workspace and Apple Business. Last checked November 11, 2026. ### What CRM does smow use? smow uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through HubSpot code on smow.de. HubSpot is used by 98,108 companies runsonwhat tracks. ### What email provider does smow use? smow uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 737,886 companies runsonwhat tracks. ### What payment provider does smow use? smow uses PayPal for payments and billing, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on smow.de. PayPal is used by 35,172 companies runsonwhat tracks. ### What analytics tools does smow use? smow uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on smow.de. Google Analytics is used by 904,532 companies runsonwhat tracks. ### What marketing software does smow use? smow uses Brevo for marketing, alongside Trusted Shops and Flowbox, according to runsonwhat (November 2026). runsonwhat found Brevo through a DNS verification record for Brevo and email records. Brevo is used by 84,739 companies runsonwhat tracks. ### Does smow use jQuery? Yes. runsonwhat found jQuery at smow through jQuery code on smow.de. jQuery is a Frontend tool used by 927,469 companies runsonwhat tracks. ### Has smow changed tools recently? Yes. On runsonwhat's rechecks, smow started using Microsoft Ads and Google Ads (latest on November 11, 2026). A change counts only between two checks of smow.de done the same way. ### Which companies have a tech stack similar to smow's? The companies with the stacks most like smow's are Sanitairkamer, Vanden Borre Kitchen, Schmidt Deutschland and MTNG, according to runsonwhat (November 2026). Each shares 5 to 11 tools with smow, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what smow uses? runsonwhat reads public records only. Of the 22 tools at smow, 13 were found through code on smow.de, 7 through DNS records, 1 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and smow.de about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/smow.de (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.