# What does SME use? SME (sme.org) shows public evidence of 32 tools, according to runsonwhat (last checked 2026-11-08). - LinkedIn: https://www.linkedin.com/company/sme ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Vue.js](https://www.runsonwhat.com/reverse/vue) | Frontend | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [comScore](https://www.runsonwhat.com/reverse/comscore) | Analytics | Website code | | | [Optimizely](https://www.runsonwhat.com/reverse/optimizely) | Flags & Experiments | Custom domain | | | [Azure Monitor](https://www.runsonwhat.com/reverse/azure-monitor) | Analytics | Website code | | | [Microsoft Application Insights](https://www.runsonwhat.com/reverse/microsoft-application-insights) | Monitoring | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Website code | | | [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs) | Marketing | Website code | | | [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code | | | [StackAdapt](https://www.runsonwhat.com/reverse/stackadapt) | Ads & Pixels | Website code | | | [Jotform](https://www.runsonwhat.com/reverse/jotform) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Custom domain | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [Sophos](https://www.runsonwhat.com/reverse/sophos) | Security & Compliance | DNS verification records | | | [Duo](https://www.runsonwhat.com/reverse/duo) | Security & Compliance | DNS verification records | | | [Red Sift OnDMARC](https://www.runsonwhat.com/reverse/redsift) | Security & Compliance | Email records | | | [Sage Intacct](https://www.runsonwhat.com/reverse/sage-intacct) | Finance & Legal | DNS verification records | | | [Lovable](https://www.runsonwhat.com/reverse/lovable) | Dev Tools | DNS verification records | | ## FAQ ### What tools does SME use? As of November 2026, runsonwhat has found 32 tools at SME (sme.org) in public records. Edge & Hosting: Cloudflare and Microsoft Azure. Application: jQuery, Google Fonts and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, SendGrid and Atlassian. Last checked November 8, 2026. ### What cloud does SME run on? SME uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Microsoft Azure through Microsoft Azure code on sme.org. Microsoft Azure is used by 51,019 companies runsonwhat tracks. ### What CRM does SME use? SME uses HubSpot for its CRM, alongside ZoomInfo, according to runsonwhat (November 2026). runsonwhat found HubSpot through HubSpot code on sme.org. HubSpot is used by 98,086 companies runsonwhat tracks. ### What email provider does SME use? SME uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on sme.org. Microsoft 365 is used by 737,863 companies runsonwhat tracks. ### What analytics tools does SME use? SME uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and comScore, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on sme.org. Google Analytics is used by 904,272 companies runsonwhat tracks. ### What marketing software does SME use? SME uses Ahrefs for marketing, alongside Jotform, according to runsonwhat (November 2026). runsonwhat found Ahrefs through Ahrefs code on sme.org. Ahrefs is used by 24,573 companies runsonwhat tracks. ### Does SME use jQuery? Yes. runsonwhat found jQuery at SME through jQuery code on sme.org. jQuery is a Frontend tool used by 927,313 companies runsonwhat tracks. ### Does SME use AI tools? Yes. runsonwhat has found Anthropic at SME; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so SME may use more AI tools than these. ### Which companies have a tech stack similar to SME's? The companies with the stacks most like SME's are Palace Elite, Fp Consultants International, Flormar and Ceribelli Contabilidade, according to runsonwhat (November 2026). Each shares 4 to 12 tools with SME, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what SME uses? runsonwhat reads public records only. Of the 32 tools at SME, 20 were found through code on sme.org, 7 through DNS records, 3 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and sme.org about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/sme.org (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.