# What does Smarty use? Smarty (smarty.com) shows public evidence of 40 tools, according to runsonwhat (last checked 2026-10-19). - Industry: Software - Size: 51–200 employees - Based in: Orem, United States - Founded: 2011 - LinkedIn: https://www.linkedin.com/company/smarty ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Custom domain, DNS records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | | [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code | | | [Zitadel](https://www.runsonwhat.com/reverse/zitadel) | Auth & Identity | Custom domain | 2024-08 | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [New Relic](https://www.runsonwhat.com/reverse/newrelic) | Monitoring | Website code | | | [VWO](https://www.runsonwhat.com/reverse/vwo) | Flags & Experiments | Website code | | | [Atlassian Statuspage](https://www.runsonwhat.com/reverse/statuspage) | Monitoring | Custom domain, DNS verification records, Email records, Website code | 2022-01 | | [Survicate](https://www.runsonwhat.com/reverse/survicate) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records, Website code | | | [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs) | Marketing | DNS verification records, Website code | | | [ChatGPT Ads](https://www.runsonwhat.com/reverse/chatgpt-ads) | Ads & Pixels | Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code | | | [ClickCease](https://www.runsonwhat.com/reverse/clickcease) | Ads & Pixels | Website code | | | [G2](https://www.runsonwhat.com/reverse/g2) | Marketing | Website code | | | [Help Scout](https://www.runsonwhat.com/reverse/helpscout) | Support & Docs | Email records, Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records | | | [CookieYes](https://www.runsonwhat.com/reverse/cookieyes) | Security & Compliance | Website code | | | [Sectigo](https://www.runsonwhat.com/reverse/sectigo) | Security & Compliance | DNS records | | | [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records | | | [Postmark](https://www.runsonwhat.com/reverse/postmark) | Email Delivery | Email records | | | [HashiCorp Cloud](https://www.runsonwhat.com/reverse/hashicorp) | Dev Tools | DNS verification records | | ## FAQ ### What tools does Smarty use? As of October 2026, runsonwhat has found 40 tools at Smarty (smarty.com) in public records. Edge & Hosting: Amazon Web Services, Amazon Route 53 and Vercel. Application: React, Next.js and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and Apple Business. Last checked October 19, 2026. ### What cloud does Smarty run on? Smarty uses Amazon Web Services for hosting and cloud infrastructure, alongside Vercel, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on smarty.com. Amazon Web Services is used by 145,132 companies runsonwhat tracks. ### What CRM does Smarty use? Smarty uses HubSpot for its CRM, alongside Salesforce and ZoomInfo, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on smarty.com. HubSpot is used by 92,726 companies runsonwhat tracks. ### What email provider does Smarty use? Smarty uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 705,098 companies runsonwhat tracks. ### What does Smarty use for customer support? Smarty uses Help Scout for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Help Scout through email records that authorize Help Scout and code on smarty.com. Help Scout is used by 2,831 companies runsonwhat tracks. ### What analytics tools does Smarty use? Smarty uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Survicate, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on smarty.com. Google Analytics is used by 860,263 companies runsonwhat tracks. ### How long has Smarty used Atlassian Statuspage? Smarty has used Atlassian Statuspage since at least January 2022, going by the first public certificate of the smarty.com subdomain that points at Atlassian Statuspage. Other long-running tools at Smarty include Zitadel (since August 2024). ### Does Smarty use Google Ads? Yes. runsonwhat found Google Ads at Smarty through Google Ads code on smarty.com. Google Ads is a Ads & Pixels tool used by 468,821 companies runsonwhat tracks. ### Does Smarty use AI tools? Yes. runsonwhat has found Anthropic and OpenAI at Smarty; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Smarty may use more AI tools than these. ### Which companies have a tech stack similar to Smarty's? The companies with the stacks most like Smarty's are Secaro, Scayla, Capish and Credec, according to runsonwhat (October 2026). Each shares 2 to 11 tools with Smarty, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Smarty uses? runsonwhat reads public records only. Of the 40 tools at Smarty, 20 were found through code on smarty.com, 12 through DNS records, 5 through email records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and smarty.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/smarty.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.