# What does SmartBrief use?

SmartBrief (smartbrief.com) shows public evidence of 38 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Online Media
- Size: 201–1,000 employees
- Based in: New York, United States
- Founded: 1999
- LinkedIn: https://www.linkedin.com/company/smartbrief

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |
| [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain | 2017-09 |
| [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Custom domain, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Crazy Egg](https://www.runsonwhat.com/reverse/crazyegg) | Analytics | Website code |  |
| [comScore](https://www.runsonwhat.com/reverse/comscore) | Analytics | Website code |  |
| [RudderStack](https://www.runsonwhat.com/reverse/rudderstack) | Analytics | Website code |  |
| [Marfeel](https://www.runsonwhat.com/reverse/marfeel) | Analytics | Website code |  |
| [BlueConic](https://www.runsonwhat.com/reverse/blueconic) | Data Pipeline | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website config |  |
| [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website config |  |
| [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code |  |
| [LiveRamp](https://www.runsonwhat.com/reverse/liveramp) | Ads & Pixels | Website code |  |
| [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config |  |
| [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config |  |
| [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config |  |
| [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website config |  |
| [Media.net](https://www.runsonwhat.com/reverse/media-net) | Ads & Pixels | Website config |  |
| [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config |  |
| [Sovrn](https://www.runsonwhat.com/reverse/sovrn) | Ads & Pixels | Website config |  |
| [TripleLift](https://www.runsonwhat.com/reverse/triplelift) | Ads & Pixels | Website config |  |
| [Taboola](https://www.runsonwhat.com/reverse/taboola) | Ads & Pixels | Website config |  |
| [Sharethrough](https://www.runsonwhat.com/reverse/sharethrough) | Ads & Pixels | Website config |  |
| [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code |  |
| [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Custom domain | 2020-03 |
| [Bombora](https://www.runsonwhat.com/reverse/bombora) | Sales & CRM | Website code |  |
| [Act-On](https://www.runsonwhat.com/reverse/act-on) | Marketing | Custom domain |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records |  |

## Recent changes at SmartBrief

- 2026-10-20: stopped using [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint)

## FAQ

### What tools does SmartBrief use?

As of October 2026, runsonwhat has found 38 tools at SmartBrief (smartbrief.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery. Data & Observability: Google Analytics, Google Tag Manager and Crazy Egg. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: GlobalSign. Last checked October 20, 2026.

### What cloud does SmartBrief run on?

SmartBrief uses Amazon Web Services for hosting and cloud infrastructure, alongside WP Engine, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on smartbrief.com. Amazon Web Services is used by 145,822 companies runsonwhat tracks.

### What sales tools does SmartBrief use?

The sales tools runsonwhat has found at SmartBrief are ZoomInfo, Demandbase and Bombora (October 2026); no CRM shows up in SmartBrief's public records. runsonwhat found ZoomInfo through ZoomInfo code on smartbrief.com.

### What analytics tools does SmartBrief use?

SmartBrief uses Google Analytics for analytics, alongside Google Tag Manager, Crazy Egg and comScore, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on smartbrief.com. Google Analytics is used by 885,043 companies runsonwhat tracks.

### What is SmartBrief's website built with?

SmartBrief uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on smartbrief.com. WordPress is used by 599,035 companies runsonwhat tracks.

### What marketing software does SmartBrief use?

SmartBrief uses Marketo for marketing, alongside Act-On, according to runsonwhat (October 2026). runsonwhat found Marketo through a subdomain that points at Marketo, and SmartBrief has used it since at least March 2020. Marketo is used by 8,962 companies runsonwhat tracks.

### How long has SmartBrief used Amazon CloudFront?

SmartBrief has used Amazon CloudFront since at least September 2017, going by the first public certificate of the smartbrief.com subdomain that points at Amazon CloudFront. Other long-running tools at SmartBrief include Marketo (since March 2020).

### Does SmartBrief use jQuery?

Yes. runsonwhat found jQuery at SmartBrief through jQuery code on smartbrief.com. jQuery is a Frontend tool used by 918,476 companies runsonwhat tracks.

### Has SmartBrief changed tools recently?

Yes. On runsonwhat's rechecks, SmartBrief stopped using Proofpoint (latest on October 20, 2026). A change counts only between two checks of smartbrief.com done the same way.

### Which companies have a tech stack similar to SmartBrief's?

The companies with the stacks most like SmartBrief's are BridgeTower Media, BridgeTower Media, New Orleans CityBusiness and BridgeTower Media, according to runsonwhat (October 2026). Each shares 15 to 24 tools with SmartBrief, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what SmartBrief uses?

runsonwhat reads public records only. Of the 38 tools at SmartBrief, 18 were found through code on smartbrief.com, 12 through website configuration files, 4 through DNS records and 4 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and smartbrief.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/smartbrief.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
