# What does SMAG use?

SMAG (smag.tech) shows public evidence of 24 tools, according to runsonwhat (last checked 2026-11-08).

- Industry: Software
- Size: 51–200 employees
- Based in: Châlons-En-Champagne, France
- Founded: 2000
- LinkedIn: https://www.linkedin.com/company/smag

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain, DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Mistral AI](https://www.runsonwhat.com/reverse/mistral) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code |  |
| [Metricool](https://www.runsonwhat.com/reverse/metricool) | Marketing | Website code |  |
| [Pipedrive](https://www.runsonwhat.com/reverse/pipedrive) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records, Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records |  |
| [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records |  |
| [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code |  |
| [Axeptio](https://www.runsonwhat.com/reverse/axeptio) | Security & Compliance | Website code |  |
| [URIports](https://www.runsonwhat.com/reverse/uriports) | Security & Compliance | Email records |  |

## FAQ

### What tools does SMAG use?

As of November 2026, runsonwhat has found 24 tools at SMAG (smag.tech) in public records. Edge & Hosting: Amazon Web Services and Microsoft Azure. Application: jQuery, Google Fonts and Mistral AI. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked November 8, 2026.

### What cloud does SMAG run on?

SMAG uses Amazon Web Services for hosting and cloud infrastructure, alongside Microsoft Azure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on smag.tech. Amazon Web Services is used by 147,363 companies runsonwhat tracks.

### What CRM does SMAG use?

SMAG uses Pipedrive for its CRM, according to runsonwhat (November 2026). runsonwhat found Pipedrive through Pipedrive code on smag.tech. Pipedrive is used by 901 companies runsonwhat tracks.

### What email provider does SMAG use?

SMAG uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 732,443 companies runsonwhat tracks.

### What analytics tools does SMAG use?

SMAG uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on smag.tech. Google Analytics is used by 903,824 companies runsonwhat tracks.

### What is SMAG's website built with?

SMAG uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on smag.tech. WordPress is used by 606,727 companies runsonwhat tracks.

### Does SMAG use jQuery?

Yes. runsonwhat found jQuery at SMAG through jQuery code on smag.tech. jQuery is a Frontend tool used by 927,191 companies runsonwhat tracks.

### Does SMAG use AI tools?

Yes. runsonwhat has found Mistral AI at SMAG; Mistral AI, for example, through a DNS verification record for Mistral AI. AI services called only from servers leave no public trace, so SMAG may use more AI tools than these.

### Which companies have a tech stack similar to SMAG's?

The companies with the stacks most like SMAG's are Bitlogic.io, etg24 - intelligenter verwalten, Verum Software Tools and Eivor Systems, SL, according to runsonwhat (November 2026). Each shares 3 to 13 tools with SMAG, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what SMAG uses?

runsonwhat reads public records only. Of the 24 tools at SMAG, 13 were found through code on smag.tech, 5 through DNS records, 5 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and smag.tech about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/smag.tech (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
