# What does Simplicity use? Simplicity (simplicity.kiwi) shows public evidence of 23 tools, according to runsonwhat (last checked 2026-10-31). - Industry: Financial Services - Size: 11–50 employees - Based in: Auckland, New Zealand - Founded: 2016 - LinkedIn: https://www.linkedin.com/company/10852815 ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Website code | | | [Zoho](https://www.runsonwhat.com/reverse/zoho) | Sales & CRM | Custom domain | | | [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs) | Marketing | DNS verification records | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [StackAdapt](https://www.runsonwhat.com/reverse/stackadapt) | Ads & Pixels | Website code | | | [Intercom](https://www.runsonwhat.com/reverse/intercom) | Support & Docs | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [Valimail](https://www.runsonwhat.com/reverse/valimail) | Security & Compliance | Email records | | | [Bitwarden](https://www.runsonwhat.com/reverse/bitwarden) | Security & Compliance | DNS verification records | | ## FAQ ### What tools does Simplicity use? As of November 2026, runsonwhat has found 23 tools at Simplicity (simplicity.kiwi) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and Adobe Fonts. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and Valimail. Last checked October 31, 2026. ### What CRM does Simplicity use? Simplicity uses HubSpot for its CRM, alongside Zoho, according to runsonwhat (November 2026). runsonwhat found HubSpot through HubSpot code on simplicity.kiwi. HubSpot is used by 96,985 companies runsonwhat tracks. ### What email provider does Simplicity use? Simplicity uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 725,760 companies runsonwhat tracks. ### What does Simplicity use for customer support? Simplicity uses Intercom for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Intercom through Intercom code on simplicity.kiwi. Intercom is used by 9,156 companies runsonwhat tracks. ### What analytics tools does Simplicity use? Simplicity uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on simplicity.kiwi. Google Analytics is used by 905,939 companies runsonwhat tracks. ### What marketing software does Simplicity use? Simplicity uses Mailchimp for marketing, alongside Ahrefs, according to runsonwhat (November 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 118,199 companies runsonwhat tracks. ### Does Simplicity use jQuery? Yes. runsonwhat found jQuery at Simplicity through jQuery code on simplicity.kiwi. jQuery is a Frontend tool used by 929,901 companies runsonwhat tracks. ### Does Simplicity use AI tools? Yes. runsonwhat has found Anthropic at Simplicity; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Simplicity may use more AI tools than these. ### How does runsonwhat know what Simplicity uses? runsonwhat reads public records only. Of the 23 tools at Simplicity, 12 were found through code on simplicity.kiwi, 7 through DNS records, 3 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and simplicity.kiwi about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/simplicity.kiwi (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.