# What does Shop Universal use?

Shop Universal (shopuniversal.com) shows public evidence of 20 tools, according to runsonwhat (last checked 2026-11-01).

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code |  |
| [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code |  |
| [Searchanise](https://www.runsonwhat.com/reverse/searchanise) | Search | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code |  |
| [Crazy Egg](https://www.runsonwhat.com/reverse/crazyegg) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, DNS records, Website code |  |
| [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | Website code |  |
| [Webflow](https://www.runsonwhat.com/reverse/webflow) | Website & CMS | Website code |  |
| [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs) | Marketing | Website code |  |
| [Rivo](https://www.runsonwhat.com/reverse/rivo) | Marketing | Website code |  |
| [Ada](https://www.runsonwhat.com/reverse/ada) | Support & Docs | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records |  |
| [Ketch](https://www.runsonwhat.com/reverse/ketch) | Security & Compliance | Website code |  |

## FAQ

### What tools does Shop Universal use?

As of November 2026, runsonwhat has found 20 tools at Shop Universal (shopuniversal.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and React. Data & Observability: Sentry and Crazy Egg. Go-to-market: Meta Pixel, Shopify and Klaviyo. Company Ops: Proofpoint and Ketch. Last checked November 1, 2026.

### What does Shop Universal use for customer support?

Shop Universal uses Ada for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Ada through Ada code on shopuniversal.com. Ada is used by 258 companies runsonwhat tracks.

### What payment provider does Shop Universal use?

Shop Universal uses PayPal for payments and billing, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on shopuniversal.com. PayPal is used by 35,178 companies runsonwhat tracks.

### What analytics tools does Shop Universal use?

Shop Universal uses Crazy Egg for analytics, according to runsonwhat (November 2026). runsonwhat found Crazy Egg through Crazy Egg code on shopuniversal.com. Crazy Egg is used by 10,794 companies runsonwhat tracks.

### What is Shop Universal's website built with?

Shop Universal uses Shopify for its website, alongside Webflow, according to runsonwhat (November 2026). runsonwhat found Shopify through a subdomain that points at Shopify and DNS records. Shopify is used by 61,058 companies runsonwhat tracks.

### What marketing software does Shop Universal use?

Shop Universal uses Klaviyo for marketing, alongside Ahrefs and Rivo, according to runsonwhat (November 2026). runsonwhat found Klaviyo through Klaviyo code on shopuniversal.com. Klaviyo is used by 36,056 companies runsonwhat tracks.

### Does Shop Universal use jQuery?

Yes. runsonwhat found jQuery at Shop Universal through jQuery code on shopuniversal.com. jQuery is a Frontend tool used by 930,133 companies runsonwhat tracks.

### Which companies have a tech stack similar to Shop Universal's?

The companies with the stacks most like Shop Universal's are WB Shop, American Tall, beehiiv and Home Chef, according to runsonwhat (November 2026). Each shares 10 to 14 tools with Shop Universal, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Shop Universal uses?

runsonwhat reads public records only. Of the 20 tools at Shop Universal, 17 were found through code on shopuniversal.com, 1 through website configuration files, 1 through subdomains that point at the vendor and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and shopuniversal.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/shopuniversal.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.