# What does Rakuten use?

Rakuten (shopular.com) shows public evidence of 13 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Home and Personal
- Size: 11–50 employees
- Based in: San Francisco, United States
- Founded: 2012
- LinkedIn: https://www.linkedin.com/company/rakutenrewards

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |
| [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code |  |
| [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code |  |
| [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |

## Recent changes at Rakuten

- 2026-10-20: started using [Amazon Route 53](https://www.runsonwhat.com/reverse/route53)

## FAQ

### What tools does Rakuten use?

As of October 2026, runsonwhat has found 13 tools at Rakuten (shopular.com) in public records. Edge & Hosting: Amazon Route 53 and Amazon CloudFront. Application: Next.js. Data & Observability: Google Analytics. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Google Workspace. Last checked October 20, 2026.

### What email provider does Rakuten use?

Rakuten uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 399,976 companies runsonwhat tracks.

### What analytics tools does Rakuten use?

Rakuten uses Google Analytics for analytics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on shopular.com. Google Analytics is used by 862,960 companies runsonwhat tracks.

### Does Rakuten use Google Ads?

Yes. runsonwhat found Google Ads at Rakuten through Google Ads code on shopular.com. Google Ads is a Ads & Pixels tool used by 472,390 companies runsonwhat tracks.

### Has Rakuten changed tools recently?

Yes. On runsonwhat's rechecks, Rakuten started using Amazon Route 53 (latest on October 20, 2026). A change counts only between two checks of shopular.com done the same way.

### How does runsonwhat know what Rakuten uses?

runsonwhat reads public records only. Of the 13 tools at Rakuten, 10 were found through code on shopular.com, 1 through email records, 1 through DNS records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and shopular.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/shopular.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.