# What does Shoptalk use? Shoptalk (shoptalk.com) shows public evidence of 39 tools, according to runsonwhat (last checked 2026-10-26). - Industry: Events Services - Size: 51–200 employees - Based in: New York, United States - Founded: 2016 - LinkedIn: https://www.linkedin.com/company/shoptalk ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Custom domain | | | [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | DNS verification records | | | [Netlify](https://www.runsonwhat.com/reverse/netlify) | Hosting & Cloud | Custom domain | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | | [Twilio](https://www.runsonwhat.com/reverse/twilio) | Backend & Database | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [Datadog](https://www.runsonwhat.com/reverse/datadog) | Monitoring | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code | | | [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code | | | [LiveRamp](https://www.runsonwhat.com/reverse/liveramp) | Ads & Pixels | Website code | | | [Taboola](https://www.runsonwhat.com/reverse/taboola) | Ads & Pixels | Website code | | | [Bombora](https://www.runsonwhat.com/reverse/bombora) | Sales & CRM | Website code | | | [AdRoll](https://www.runsonwhat.com/reverse/adroll) | Ads & Pixels | Website code | | | [LiveChat](https://www.runsonwhat.com/reverse/livechat) | Support & Docs | Website code | | | [Nativo](https://www.runsonwhat.com/reverse/nativo) | Ads & Pixels | Website code | | | [ClickCease](https://www.runsonwhat.com/reverse/clickcease) | Ads & Pixels | Website code | | | [Quora Ads](https://www.runsonwhat.com/reverse/quora-ads) | Ads & Pixels | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Custom domain, Email records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | DNS verification records, Website code | | | [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records | | | [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code | | | [Canva](https://www.runsonwhat.com/reverse/canva) | Collaboration | DNS verification records | | | [Smartsheet](https://www.runsonwhat.com/reverse/smartsheet) | Collaboration | DNS verification records | | | [Wrike](https://www.runsonwhat.com/reverse/wrike) | Collaboration | DNS verification records | | | [monday.com](https://www.runsonwhat.com/reverse/monday) | Collaboration | DNS verification records | | ## Recent changes at Shoptalk - 2026-10-26: started using [Google Ads](https://www.runsonwhat.com/reverse/google-ads) - 2026-10-26: started using [Hotjar](https://www.runsonwhat.com/reverse/hotjar) - 2026-10-26: started using [LiveChat](https://www.runsonwhat.com/reverse/livechat) - 2026-10-26: started using [Netlify](https://www.runsonwhat.com/reverse/netlify) ## FAQ ### What tools does Shoptalk use? As of October 2026, runsonwhat has found 39 tools at Shoptalk (shoptalk.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Vercel. Application: jQuery, Google Fonts and Adobe Fonts. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 26, 2026. ### What cloud does Shoptalk run on? Shoptalk uses Amazon Web Services for hosting and cloud infrastructure, alongside Vercel and Netlify, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services. Amazon Web Services is used by 146,018 companies runsonwhat tracks. ### What CRM does Shoptalk use? Shoptalk uses HubSpot for its CRM, alongside ZoomInfo and Bombora, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on shoptalk.com. HubSpot is used by 94,905 companies runsonwhat tracks. ### What email provider does Shoptalk use? Shoptalk uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on shoptalk.com. Microsoft 365 is used by 715,969 companies runsonwhat tracks. ### What does Shoptalk use for customer support? Shoptalk uses LiveChat for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found LiveChat through LiveChat code on shoptalk.com. LiveChat is used by 6,829 companies runsonwhat tracks. ### What analytics tools does Shoptalk use? Shoptalk uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on shoptalk.com. Google Analytics is used by 889,681 companies runsonwhat tracks. ### Does Shoptalk use jQuery? Yes. runsonwhat found jQuery at Shoptalk through jQuery code on shoptalk.com. jQuery is a Frontend tool used by 921,340 companies runsonwhat tracks. ### Does Shoptalk use AI tools? Yes. runsonwhat has found OpenAI at Shoptalk; OpenAI, for example, through a DNS verification record for OpenAI. AI services called only from servers leave no public trace, so Shoptalk may use more AI tools than these. ### Has Shoptalk changed tools recently? Yes. On runsonwhat's rechecks, Shoptalk started using Google Ads, Hotjar and LiveChat (latest on October 26, 2026). A change counts only between two checks of shoptalk.com done the same way. ### Which companies have a tech stack similar to Shoptalk's? The companies with the stacks most like Shoptalk's are Crystal Fountains, Jumo Health, Karndean and Australian Film Television and Radio School, according to runsonwhat (October 2026). Each shares 9 to 15 tools with Shoptalk, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Shoptalk uses? runsonwhat reads public records only. Of the 39 tools at Shoptalk, 21 were found through code on shoptalk.com, 12 through DNS records, 3 through email records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and shoptalk.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/shoptalk.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.