# What does SOKO use?

SOKO (shopsoko.com) shows public evidence of 20 tools, according to runsonwhat (last checked 2026-11-04).

- Industry: Apparel & Fashion
- Size: 51–200 employees
- Based in: San Francisco, United States
- Founded: 2012
- LinkedIn: https://www.linkedin.com/company/soko

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code |  |
| [Amazon Pay](https://www.runsonwhat.com/reverse/amazon-pay) | Payments & Billing | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |
| [Intelligems](https://www.runsonwhat.com/reverse/intelligems) | Flags & Experiments | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | DNS records, Website code |  |
| [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records, Website code |  |
| [Rakuten Advertising](https://www.runsonwhat.com/reverse/rakuten-advertising) | Ads & Pixels | Website code |  |
| [Okendo](https://www.runsonwhat.com/reverse/okendo) | Marketing | Website code |  |
| [AdScale](https://www.runsonwhat.com/reverse/adscale) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code |  |

## FAQ

### What tools does SOKO use?

As of November 2026, runsonwhat has found 20 tools at SOKO (shopsoko.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Vimeo and YouTube. Data & Observability: Google Analytics, Hotjar and Intelligems. Go-to-market: Meta Pixel, Shopify and Klaviyo. Company Ops: Microsoft 365. Last checked November 4, 2026.

### What cloud does SOKO run on?

SOKO uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on shopsoko.com. Amazon Web Services is used by 147,200 companies runsonwhat tracks.

### What email provider does SOKO use?

SOKO uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 727,835 companies runsonwhat tracks.

### What payment provider does SOKO use?

SOKO uses PayPal for payments and billing, alongside Amazon Pay, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on shopsoko.com. PayPal is used by 35,171 companies runsonwhat tracks.

### What analytics tools does SOKO use?

SOKO uses Google Analytics for analytics, alongside Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on shopsoko.com. Google Analytics is used by 905,232 companies runsonwhat tracks.

### What is SOKO's website built with?

SOKO uses Shopify for its website, according to runsonwhat (November 2026). runsonwhat found Shopify through DNS records that point at Shopify and code on shopsoko.com. Shopify is used by 61,199 companies runsonwhat tracks.

### Does SOKO use jQuery?

Yes. runsonwhat found jQuery at SOKO through jQuery code on shopsoko.com. jQuery is a Frontend tool used by 928,911 companies runsonwhat tracks.

### Which companies have a tech stack similar to SOKO's?

The companies with the stacks most like SOKO's are Sundry, Frank & Eileen, HatCountry.com and ニューエラオンラインストア, according to runsonwhat (November 2026). Each shares 12 to 13 tools with SOKO, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what SOKO uses?

runsonwhat reads public records only. Of the 20 tools at SOKO, 13 were found through code on shopsoko.com, 6 through DNS records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and shopsoko.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/shopsoko.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.