# What does The Very Group use?

The Very Group (shopdirect.com) shows public evidence of 15 tools, according to runsonwhat (last checked 2026-10-23).

- Industry: Retail
- Size: 1,001–5,000 employees
- Based in: Liverpool, United Kingdom
- Founded: 2005
- LinkedIn: https://www.linkedin.com/company/the-very-group

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain |  |
| [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | DNS verification records |  |
| [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records |  |

## FAQ

### What tools does The Very Group use?

As of October 2026, runsonwhat has found 15 tools at The Very Group (shopdirect.com) in public records. Edge & Hosting: Cloudflare, Microsoft Azure and Akamai. Application: Vimeo and YouTube. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads. Company Ops: Microsoft 365, SendGrid and Atlassian. Last checked October 23, 2026.

### What cloud does The Very Group run on?

The Very Group uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure. Microsoft Azure is used by 47,354 companies runsonwhat tracks.

### What email provider does The Very Group use?

The Very Group uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 715,050 companies runsonwhat tracks.

### What analytics tools does The Very Group use?

The Very Group uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on shopdirect.com. Google Analytics is used by 888,559 companies runsonwhat tracks.

### Does The Very Group use Cloudflare?

Yes. runsonwhat found Cloudflare at The Very Group through Cloudflare code on shopdirect.com. Cloudflare is a CDN & Edge tool used by 707,876 companies runsonwhat tracks.

### How does runsonwhat know what The Very Group uses?

runsonwhat reads public records only. Of the 15 tools at The Very Group, 7 were found through code on shopdirect.com, 4 through DNS records, 2 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and shopdirect.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/shopdirect.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.