# What does Shmoop use? Shmoop (shmoop.com) shows public evidence of 42 tools, according to runsonwhat (last checked 2026-11-08). - LinkedIn: https://www.linkedin.com/company/shmoop ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | | [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code | | | [Braintree](https://www.runsonwhat.com/reverse/braintree) | Payments & Billing | Website code | | | [Cardinal Commerce](https://www.runsonwhat.com/reverse/cardinal-commerce) | Payments & Billing | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records, Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Website code | 2017-09 | | [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website config | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website config | | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2017-09 | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | | [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs) | Marketing | Website code | | | [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config | | | [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config | | | [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config | | | [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website config | | | [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config | | | [Media.net](https://www.runsonwhat.com/reverse/media-net) | Ads & Pixels | Website config | | | [Sovrn](https://www.runsonwhat.com/reverse/sovrn) | Ads & Pixels | Website config | | | [TripleLift](https://www.runsonwhat.com/reverse/triplelift) | Ads & Pixels | Website config | | | [Sharethrough](https://www.runsonwhat.com/reverse/sharethrough) | Ads & Pixels | Website config | | | [Teads](https://www.runsonwhat.com/reverse/teads) | Ads & Pixels | Website config | | | [Magento](https://www.runsonwhat.com/reverse/magento) | Website & CMS | Website code | | | [Discourse](https://www.runsonwhat.com/reverse/discourse) | Support & Docs | Custom domain | 2022-10 | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | Email records | | | [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records | | ## FAQ ### What tools does Shmoop use? As of November 2026, runsonwhat has found 42 tools at Shmoop (shmoop.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Mailchimp and HubSpot. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked November 8, 2026. ### What cloud does Shmoop run on? Shmoop uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on shmoop.com. Amazon Web Services is used by 147,195 companies runsonwhat tracks. ### What CRM does Shmoop use? Shmoop uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and code on shmoop.com, and Shmoop has used it since at least September 2017. HubSpot is used by 97,136 companies runsonwhat tracks. ### What email provider does Shmoop use? Shmoop uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 727,583 companies runsonwhat tracks. ### What does Shmoop use for customer support? Shmoop uses Discourse for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Discourse through a subdomain that points at Discourse, and Shmoop has used it since at least October 2022. Discourse is used by 758 companies runsonwhat tracks. ### What payment provider does Shmoop use? Shmoop uses PayPal for payments and billing, alongside Braintree and Cardinal Commerce, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on shmoop.com. PayPal is used by 35,170 companies runsonwhat tracks. ### How long has Shmoop used HubSpot? Shmoop has used HubSpot since at least September 2017, going by the first public certificate of the shmoop.com subdomain that points at HubSpot. Other long-running tools at Shmoop include HubSpot CMS (since September 2017) and Discourse (since October 2022). ### Does Shmoop use jQuery? Yes. runsonwhat found jQuery at Shmoop through jQuery code on shmoop.com. jQuery is a Frontend tool used by 929,345 companies runsonwhat tracks. ### Which companies have a tech stack similar to Shmoop's? The companies with the stacks most like Shmoop's are Unity Software, Babel Audio, Morse Micro and Python.org, according to runsonwhat (November 2026). Each shares 8 to 10 tools with Shmoop, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Shmoop uses? runsonwhat reads public records only. Of the 42 tools at Shmoop, 17 were found through code on shmoop.com, 12 through website configuration files, 5 through DNS records, 5 through email records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and shmoop.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/shmoop.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.