# What does Shift Paradigm use? Shift Paradigm (shiftparadigm.com) shows public evidence of 35 tools, according to runsonwhat (last checked 2026-10-07). - Industry: Management Consulting - Size: 51–200 employees - Based in: Austin, United States - Founded: 2010 - LinkedIn: https://www.linkedin.com/company/shiftparadigm ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Custom domain, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | | [ShareThis](https://www.runsonwhat.com/reverse/sharethis) | Media & UI | Website code | | | [Vidyard](https://www.runsonwhat.com/reverse/vidyard) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Adobe Experience Platform Tags](https://www.runsonwhat.com/reverse/adobe-launch) | Data Pipeline | Website code | | | [Dreamdata](https://www.runsonwhat.com/reverse/dreamdata) | Analytics | Website code | | | [Marketo Measure](https://www.runsonwhat.com/reverse/marketo-measure) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [All in One SEO](https://www.runsonwhat.com/reverse/aioseo) | Website & CMS | Website code | | | [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code | | | [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Custom domain, Website code | 2021-11 | | [6sense](https://www.runsonwhat.com/reverse/sixsense) | Sales & CRM | Website code | | | [Adobe Edge Delivery Services](https://www.runsonwhat.com/reverse/adobe-edge-delivery) | Website & CMS | Website code | | | [Braze](https://www.runsonwhat.com/reverse/braze) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code | | | [CookieYes](https://www.runsonwhat.com/reverse/cookieyes) | Security & Compliance | Website code | | | [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code | | ## FAQ ### What tools does Shift Paradigm use? As of October 2026, runsonwhat has found 35 tools at Shift Paradigm (shiftparadigm.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Microsoft Ads. Company Ops: Google Workspace, reCAPTCHA and Atlassian. Last checked October 7, 2026. ### What cloud does Shift Paradigm run on? Shift Paradigm uses Amazon Web Services for hosting and cloud infrastructure, alongside WP Engine, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on shiftparadigm.com. Amazon Web Services is used by 144,585 companies runsonwhat tracks. ### What sales tools does Shift Paradigm use? The sales tools runsonwhat has found at Shift Paradigm are ZoomInfo and 6sense (October 2026); no CRM shows up in Shift Paradigm's public records. runsonwhat found ZoomInfo through ZoomInfo code on shiftparadigm.com. ### What email provider does Shift Paradigm use? Shift Paradigm uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on shiftparadigm.com. Google Workspace is used by 395,445 companies runsonwhat tracks. ### What analytics tools does Shift Paradigm use? Shift Paradigm uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Dreamdata, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on shiftparadigm.com. Google Analytics is used by 847,062 companies runsonwhat tracks. ### What is Shift Paradigm's website built with? Shift Paradigm uses WordPress for its website, alongside All in One SEO and Adobe Edge Delivery Services, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on shiftparadigm.com. WordPress is used by 579,765 companies runsonwhat tracks. ### How long has Shift Paradigm used Marketo? Shift Paradigm has used Marketo since at least November 2021, going by the first public certificate of the shiftparadigm.com subdomain that points at Marketo. ### Does Shift Paradigm use jQuery? Yes. runsonwhat found jQuery at Shift Paradigm through jQuery code on shiftparadigm.com. jQuery is a Frontend tool used by 893,942 companies runsonwhat tracks. ### Which companies have a tech stack similar to Shift Paradigm's? The companies with the stacks most like Shift Paradigm's are IntelyCare, Shift Paradigm, #paid and Cytora, according to runsonwhat (October 2026). Each shares 13 to 28 tools with Shift Paradigm, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Shift Paradigm uses? runsonwhat reads public records only. Of the 35 tools at Shift Paradigm, 27 were found through code on shiftparadigm.com, 4 through DNS records, 2 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and shiftparadigm.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/shiftparadigm.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.