# What does UrbanShift use?

UrbanShift (shiftcities.org) shows public evidence of 13 tools, according to runsonwhat (last checked 2026-10-31).

- LinkedIn: https://www.linkedin.com/company/shiftcities

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Flourish](https://www.runsonwhat.com/reverse/flourish) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [Plausible](https://www.runsonwhat.com/reverse/plausible) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Email records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records |  |
| [BugHerd](https://www.runsonwhat.com/reverse/bugherd) | Dev Tools | Website code |  |

## FAQ

### What tools does UrbanShift use?

As of November 2026, runsonwhat has found 13 tools at UrbanShift (shiftcities.org) in public records. Edge & Hosting: Fastly. Application: Google Fonts and Flourish. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, LinkedIn Insight Tag and Pardot. Company Ops: Microsoft 365 and BugHerd. Last checked October 31, 2026.

### What email provider does UrbanShift use?

UrbanShift uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 718,579 companies runsonwhat tracks.

### What analytics tools does UrbanShift use?

UrbanShift uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Plausible, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on shiftcities.org. Google Analytics is used by 906,776 companies runsonwhat tracks.

### What marketing software does UrbanShift use?

UrbanShift uses Pardot for marketing, according to runsonwhat (November 2026). runsonwhat found Pardot through email records that authorize Pardot. Pardot is used by 20,562 companies runsonwhat tracks.

### Does UrbanShift use Google Fonts?

Yes. runsonwhat found Google Fonts at UrbanShift through Google Fonts code on shiftcities.org. Google Fonts is a Media & UI tool used by 826,029 companies runsonwhat tracks.

### Which companies have a tech stack similar to UrbanShift's?

The companies with the stacks most like UrbanShift's are NEFE, Lightcast, At5 and El Destape, according to runsonwhat (November 2026). Each shares 7 to 9 tools with UrbanShift, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what UrbanShift uses?

runsonwhat reads public records only. Of the 13 tools at UrbanShift, 10 were found through code on shiftcities.org, 2 through email records and 1 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and shiftcities.org about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/shiftcities.org (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.