# What does SHAPE use? SHAPE (shape.com.au) shows public evidence of 30 tools, according to runsonwhat (last checked 2026-10-08). - Industry: Construction - Size: 201–1,000 employees - Based in: Sydney, Australia - Founded: 1989 - LinkedIn: https://www.linkedin.com/company/shape-australia ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | DNS records, Website code | | | [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Website code | | | [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | DNS verification records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [Contentsquare](https://www.runsonwhat.com/reverse/contentsquare) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [Elementor](https://www.runsonwhat.com/reverse/elementor) | Website & CMS | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records, Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Website code | | | [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Email records, Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records | | | [Sophos](https://www.runsonwhat.com/reverse/sophos) | Security & Compliance | DNS verification records | | | [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records | | | [Fireflies.ai](https://www.runsonwhat.com/reverse/fireflies) | Collaboration | DNS verification records | | ## FAQ ### What tools does SHAPE use? As of October 2026, runsonwhat has found 30 tools at SHAPE (shape.com.au) in public records. Edge & Hosting: Cloudflare, GoDaddy and WP Engine. Application: jQuery and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Apple Business and Atlassian. Last checked October 8, 2026. ### What cloud does SHAPE run on? SHAPE uses WP Engine for hosting and cloud infrastructure, alongside Vercel, according to runsonwhat (October 2026). runsonwhat found WP Engine through WP Engine code on shape.com.au. WP Engine is used by 48,867 companies runsonwhat tracks. ### What CRM does SHAPE use? SHAPE uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through Salesforce code on shape.com.au. Salesforce is used by 32,900 companies runsonwhat tracks. ### What email provider does SHAPE use? SHAPE uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 694,522 companies runsonwhat tracks. ### What does SHAPE use for customer support? SHAPE uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on shape.com.au. Zendesk is used by 40,057 companies runsonwhat tracks. ### What analytics tools does SHAPE use? SHAPE uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on shape.com.au. Google Analytics is used by 809,719 companies runsonwhat tracks. ### Does SHAPE use jQuery? Yes. runsonwhat found jQuery at SHAPE through jQuery code on shape.com.au. jQuery is a Frontend tool used by 855,162 companies runsonwhat tracks. ### Does SHAPE use AI tools? Yes. runsonwhat has found Anthropic at SHAPE; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so SHAPE may use more AI tools than these. ### Which companies have a tech stack similar to SHAPE's? The companies with the stacks most like SHAPE's are Blox, Bluestone Group, Lakemary Center and AutoScout24, according to runsonwhat (October 2026). Each shares 9 to 13 tools with SHAPE, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what SHAPE uses? runsonwhat reads public records only. Of the 30 tools at SHAPE, 16 were found through code on shape.com.au, 10 through DNS records and 4 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and shape.com.au about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/shape.com.au (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.