# What does SERP use? SERP (serp.co) shows public evidence of 22 tools, according to runsonwhat (last checked 2026-11-08). - Industry: Marketing and Advertising - Size: 11–50 employees - Based in: Pasadena, United States - Founded: 2019 - LinkedIn: https://www.linkedin.com/company/serpcompany ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Email records, Website code | | | [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Website code | | | [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | DNS verification records | | | [GitHub Pages](https://www.runsonwhat.com/reverse/github-pages) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Better Stack](https://www.runsonwhat.com/reverse/betterstack) | Monitoring | Custom domain | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website config | | | [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records | | | [Sectigo](https://www.runsonwhat.com/reverse/sectigo) | Security & Compliance | DNS records | | | [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records | | | [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records | | ## FAQ ### What tools does SERP use? As of November 2026, runsonwhat has found 22 tools at SERP (serp.co) in public records. Edge & Hosting: Cloudflare, Fastly and Vercel. Application: YouTube, React and Tailwind CSS. Data & Observability: Google Analytics, Google Tag Manager and Better Stack. Go-to-market: Google Ads, Meta Pixel and Google Ad Manager. Company Ops: Google Workspace, Let's Encrypt and Sectigo. Last checked November 8, 2026. ### What cloud does SERP run on? SERP uses Vercel for hosting and cloud infrastructure, alongside GitHub Pages, according to runsonwhat (November 2026). runsonwhat found Vercel through a DNS verification record for Vercel. Vercel is used by 53,693 companies runsonwhat tracks. ### What email provider does SERP use? SERP uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on serp.co. Google Workspace is used by 422,571 companies runsonwhat tracks. ### What analytics tools does SERP use? SERP uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on serp.co. Google Analytics is used by 904,283 companies runsonwhat tracks. ### What marketing software does SERP use? SERP uses Ahrefs for marketing, according to runsonwhat (November 2026). runsonwhat found Ahrefs through Ahrefs code on serp.co. Ahrefs is used by 24,573 companies runsonwhat tracks. ### What monitoring tools does SERP use? SERP uses Better Stack for monitoring, according to runsonwhat (November 2026). runsonwhat found Better Stack through a subdomain that points at Better Stack. Better Stack is used by 2,865 companies runsonwhat tracks. ### Does SERP use Cloudflare? Yes. runsonwhat found Cloudflare at SERP through DNS records that point at Cloudflare and email records. Cloudflare is a CDN & Edge tool used by 736,361 companies runsonwhat tracks. ### Does SERP use AI tools? Yes. runsonwhat has found OpenAI at SERP; OpenAI, for example, through a DNS verification record for OpenAI. AI services called only from servers leave no public trace, so SERP may use more AI tools than these. ### Which companies have a tech stack similar to SERP's? The companies with the stacks most like SERP's are Brand Master, Ecomail.cz, s.r.o., Milu Health and OneFirewall Alliance, according to runsonwhat (November 2026). Each shares 4 to 10 tools with SERP, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what SERP uses? runsonwhat reads public records only. Of the 22 tools at SERP, 11 were found through code on serp.co, 8 through DNS records, 1 through email records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and serp.co about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/serp.co (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.