# What does Backlinko use?

Backlinko (seoquake.com) shows public evidence of 13 tools, according to runsonwhat (last checked 2026-10-20).

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | DNS records |  |
| [Netlify](https://www.runsonwhat.com/reverse/netlify) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code |  |
| [VWO](https://www.runsonwhat.com/reverse/vwo) | Flags & Experiments | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [CookieHub](https://www.runsonwhat.com/reverse/cookiehub) | Security & Compliance | Website code |  |

## FAQ

### What tools does Backlinko use?

As of October 2026, runsonwhat has found 13 tools at Backlinko (seoquake.com) in public records. Edge & Hosting: Google Cloud and Netlify. Application: Next.js. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads and Meta Pixel. Company Ops: reCAPTCHA and CookieHub. Last checked October 20, 2026.

### What cloud does Backlinko run on?

Backlinko uses Google Cloud for hosting and cloud infrastructure, alongside Netlify, according to runsonwhat (October 2026). runsonwhat found Google Cloud through DNS records that point at Google Cloud. Google Cloud is used by 76,325 companies runsonwhat tracks.

### What analytics tools does Backlinko use?

Backlinko uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on seoquake.com. Google Analytics is used by 893,441 companies runsonwhat tracks.

### What monitoring tools does Backlinko use?

Backlinko uses web-vitals for monitoring, according to runsonwhat (October 2026). runsonwhat found web-vitals through web-vitals code on seoquake.com. web-vitals is used by 29,202 companies runsonwhat tracks.

### Does Backlinko use Google Ads?

Yes. runsonwhat found Google Ads at Backlinko through Google Ads code on seoquake.com. Google Ads is a Ads & Pixels tool used by 523,973 companies runsonwhat tracks.

### Which companies have a tech stack similar to Backlinko's?

The companies with the stacks most like Backlinko's are Lago, KODYS SOLUTIONS s. r. o., Rhomberg Sersa Rail Group  | Global and Bruce & Butler, according to runsonwhat (October 2026). Each shares 3 to 6 tools with Backlinko, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Backlinko uses?

runsonwhat reads public records only. Of the 13 tools at Backlinko, 11 were found through code on seoquake.com, 2 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and seoquake.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/seoquake.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.